China Market Insights

Social

by Jerry
on 2020-04-20

Multi-channel network (MCN) and hottest social media platforms in China

Multi-channel network (MCN) and hottest social media platforms in China

In 2015, there were only 160 MCN (multi-channel network) institutions in China, by 2019, it had developed to 6500. The market size was 800 million yuan in 2015, by now it has exceeded 10 billion yuan, and more than 90% of the current domestic KOL hav... continue reading

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by Kevin Goodwin
on 2020-04-06

Introducing WeChat Short Video Feature

Introducing WeChat Short Video Feature

The short video social platforms such as TikTok, Kuaishou are raising in China. The other platforms from internet giants such as Baidu and Alibaba were also join in the competition.  There have had a certain impact on the usage duration in WeCha... continue reading

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by Jerry
on 2020-04-01

WeChat Mini-Programs Overview

WeChat Mini-Programs Overview

WeChat officially launched Mini-Programs on January 2017, the light apps that do not require download or installation, users can simply leave the application after use without the need to uninstall. By the end of January 2018, a total of 580,000 Mini... continue reading

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by YIVA Digital Team
on 2020-03-24

5 Benefits of Weibo Marketing to Drive Growth

5 Benefits of Weibo Marketing to Drive Growth

Weibo Advertising Marketing is a great way to promote your business online toward China’s topmost social media platform. It is one of China’s oldest or most beloved social media networks to advertise your brand or services to engage more traffic towa... continue reading

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by Valeria
on 2019-08-09

What is Weibo and how to use it in Chinese marketing

What is Weibo and how to use it in Chinese marketing

What is Weibo?Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging website. Launched by Sina Corporation on August 14, 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.&... continue reading

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by vivian
on 2019-04-25

10 WeChat marketing strategies, which one is the best for you?

10 WeChat marketing strategies, which one is the best for you?

Many social media managers know that: "Certain social media activities can quickly boost certain KPI in short period of time in general ". However, they often doubt "Which activities suits to which products?" and "Which activity is bet... continue reading

by Feiya Gao
on 2017-02-14

WeChat increases the max amount of each Red Envelop

WeChat increases the max amount of each Red Envelop

February 14, with the arrival of Valentine's Day, WeChat also quietly increased the amount of one-on-one red envelope, the Tencent technology test, one to one red envelope has been raised to the maximum amount of 520 yuan.This is not the first WeChat... continue reading

by Feiya Gao
on 2017-02-13

Tencent News App newsfeed ad make users stay more than 60 secs

Tencent News App newsfeed ad make users stay more than 60 secs

Tencent News App officially launched "full screen newsfeed ad". Paramount Pictures to promote the action blockbuster "xXx : Return Of Xander Cage" to become the this first advertisers of this full screen newsfeed. Giant screen information flow ads wi... continue reading

by Feiya Gao
on 2015-11-09

WeChat Influence Report 2015

WeChat Influence Report 2015

On October 23rd 2015,WeChat official released "The WeChat Life" big data report, which revealed a lot of WeChat product big data information. For example, in September, WeChat average daily login users reached 570 million; WeChat's penetration in fi... continue reading

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