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What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro... continue reading
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Since ByteDance launched Douyin (抖音) in 2016, this short video app has soon gone viral in China. One year later, ByteDance launched Tiktok, aka the Douyin overseas version, targeting at oversea users mainly in United States and Europe.The two apps... continue reading
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What is WeChat Official Account migration?The official account does not support direct change. The public platform introduces WeChat OA (official account) migration function, through which followers, violation records, posts/articles/documents (optio... continue reading
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In 2015, there were only 160 MCN (multi-channel network) institutions in China, by 2019, it had developed to 6500. The market size was 800 million yuan in 2015, by now it has exceeded 10 billion yuan, and more than 90% of the current domestic KOL hav... continue reading
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The short video social platforms such as TikTok, Kuaishou are raising in China. The other platforms from internet giants such as Baidu and Alibaba were also join in the competition. There have had a certain impact on the usage duration in WeCha... continue reading
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WeChat officially launched Mini-Programs on January 2017, the light apps that do not require download or installation, users can simply leave the application after use without the need to uninstall. By the end of January 2018, a total of 580,000 Mini... continue reading
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Weibo Advertising Marketing is a great way to promote your business online toward China’s topmost social media platform. It is one of China’s oldest or most beloved social media networks to advertise your brand or services to engage more traffic towa... continue reading
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What is Weibo?Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging website. Launched by Sina Corporation on August 14, 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.&... continue reading
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Many social media managers know that: "Certain social media activities can quickly boost certain KPI in short period of time in general ". However, they often doubt "Which activities suits to which products?" and "Which activity is bet... continue reading
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February 14, with the arrival of Valentine's Day, WeChat also quietly increased the amount of one-on-one red envelope, the Tencent technology test, one to one red envelope has been raised to the maximum amount of 520 yuan.This is not the first WeChat... continue reading
