Chinese Marketing Insights & News

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by Kevin Goodwin
on 2020-05-03

What's the difference between Tiktok and Douyin?

What's the difference between Tiktok and Douyin?

Since ByteDance launched Douyin (抖音) in 2016, this short video app has soon gone viral in China. One year later, ByteDance launched Tiktok, aka the Douyin overseas version, targeting at oversea users mainly in United States and Europe.The two apps... continue reading

by Feiya Gao
on 2016-11-14

Alibaba Tmall Double 11 Single's Day adverts

Alibaba Tmall Double 11 Single's Day adverts

November 11th is a special online shopping festival in China during since 2009. Because there are four '1' in the date, it has been labeled as Single's Day. Some people will take the opportunity to attent bachelor party and celerbate their still free... continue reading