The mid‑year 618 Shopping Festival has evolved far beyond a simple discount event. This year, it became a strategic showcase highlighting how Chinese e-commerce is redefining itself through smarter spending, advanced tech, high‑impact content, policy... continue reading
In recent years, the integration of live streaming e-commerce and traditional e-commerce platforms has become a defining trend in China's digital economy. Companies like Alibaba, JD.com, and ByteDance (the parent company of TikTok and Douyin) have be... continue reading
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Large numbers of evidence prove that investment in the consumer sector has entered a "cold winter" since last year. Compared to the ¥35.68 billion (USD 5.3 billion) invested in the consumer market in the second quarter of 2021, the total amount of fi... continue reading
Chinese Emerging Economy of InfluencersWith the popularization of the "Internet+" concept, we are entering an era of a "new economy", and in this context, the fan economy is growing rapidly. As early as 2019, the market size of fan economy-related in... continue reading
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During this year's Double 11, TikTok has quietly launched the "9.9" special free shipping channel (referred to as 9.9 channel). At present, the channel has not officially landed on TikTok but is located at the first-level entrance of Douyin Express M... continue reading
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On July 6th, Taobao officially announced that Taobao Live and Diantao APP jointly released the "Taobao Live June Consumption Trend Data Report", presenting a new picture of Taobao Live's consumption in June.Data showed that the number of overall shor... continue reading
In the short period of about 20 years of development of China's e-commerce industry, there are 3 major models of e-commerce which are shelf e-commerce, social e-commerce and content e-commerce that have emerged. All of these three models have e-... continue reading
In a broad sense, cross-border e-commerce is basically equivalent to foreign trade e-commerce, which refers to transaction entities belonging to different customs. In other words, it is an international business activity that digitizes negotiation, t... continue reading
In early June, a number of media reported that the proportion of short videos on Taobao’s homepage is expected to reach more than 30% by the end of this year, and from the beginning of 2021 to the end of the year, the proportion of short videos has i... continue reading
Recently, Microsoft has stated that the Internet Explorer desktop application will be retired and go out of support on June 15, 2022. While IE is coming to an end, new Internet technologies represented by blockchain and big data are gradually opening... continue reading
