Kuaishou was founded in 2011 as a mobile app for GIF creation and sharing. The app was transformed into a short video sharing platform and then a short video-sharing social media today. Since 2016, the company incorporated live streaming features int... continue reading
The number of Chinese mobile Internet users continues to rise, and the epidemic has increased the growth of online activity among people aged 50 and above. The rise of silver-haired KOL (Key opinion leaders) creates new consumption scenarios. In the... continue reading
Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading
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What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading
The widespread availability of smartphones gave rise to the popularity of mobile shopping apps which has helped further drive the growth of China Ecommerce. China Shopping apps have become the most popular way for users to access online shopping. Acc... continue reading
Let’s explore 2021’s biggest trends in Chinese e-commerce:1. Cross-Border E-CommerceThis booming sector achieved a high volume of sales of more than 160 billion USD in 2020, almost double compared to the previous year.Moreover, Alibaba attempting to... continue reading
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Wechat is one of the very popular social media in the Chinese community. With over 1 billion active users in the app, it presents an unprecedented opportunity for brands to reach out to the Chinese community. While WeChat being the most social platfo... continue reading
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For merchants trying to tap into the market by using Xiaohongshu (aka. RED, Little Red Book)), if you choose to do the marketing and promotion of Xiaohongshu by yourself, the speed will be relatively slow. So today we have compiled a list of 6 market... continue reading
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The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading
More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading
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