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eCommerce

Kuaishou Marketing From Rural to Urban Chinese Consumers
Kuaishou Marketing From Rural to Urban Chinese Consumers
by Luqi
on 2021-04-04

Kuaishou Marketing From Rural to Urban Chinese Consumers

Kuaishou was founded in 2011 as a mobile app for GIF creation and sharing. The app was transformed into a short video sharing platform and then a short video-sharing social media today. Since 2016, the company incorporated live streaming features int... continue reading

The New Trend of KOL in 2021 Is More Than Just A Pretty Face
The New Trend of KOL in 2021 Is More Than Just A Pretty Face
by Luqi
on 2021-03-24

The New Trend of KOL in 2021 Is More Than Just A Pretty Face

The number of Chinese mobile Internet users continues to rise, and the epidemic has increased the growth of online activity among people aged 50 and above. The rise of silver-haired KOL (Key opinion leaders) creates new consumption scenarios. In the... continue reading

Top 5 Proven China marketing tactics for beauty brands in 2021
Top 5 Proven China marketing tactics for beauty brands in 2021
by Luqi
on 2021-01-17

Top 5 Proven China marketing tactics for beauty brands in 2021

Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading

Tmall Marketing Starter Guide For Foreign Brands in 2021
Tmall Marketing Starter Guide For Foreign Brands in 2021
by Luqi
on 2021-01-09

Tmall Marketing Starter Guide For Foreign Brands in 2021

What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading

Top 5 China E-commerce Apps in 2021
Top 5 China E-commerce Apps in 2021
by Luqi
on 2021-01-01

Top 5 China E-commerce Apps in 2021

The widespread availability of smartphones gave rise to the popularity of mobile shopping apps which has helped further drive the growth of China Ecommerce. China Shopping apps have become the most popular way for users to access online shopping. Acc... continue reading

2021’s Biggest Trends in the Chinese E-commerce
2021’s Biggest Trends in the Chinese E-commerce
by Luqi
on 2020-12-22

2021’s Biggest Trends in the Chinese E-commerce

Let’s explore 2021’s biggest trends in Chinese e-commerce:1. Cross-Border E-CommerceThis booming sector achieved a high volume of sales of more than 160 billion USD in 2020, almost double compared to the previous year.Moreover, Alibaba attempting to... continue reading

Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay
Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay
by Luqi
on 2020-12-21

Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay

Wechat is one of the very popular social media in the Chinese community. With over 1 billion active users in the app, it presents an unprecedented opportunity for brands to reach out to the Chinese community. While WeChat being the most social platfo... continue reading

6 Xiaohongshu Marketing Killer Tips to Maximise ROI
6 Xiaohongshu Marketing Killer Tips to Maximise ROI
by Luqi
on 2020-12-08

6 Xiaohongshu Marketing Killer Tips to Maximise ROI

For merchants trying to tap into the market by using Xiaohongshu (aka. RED, Little Red Book)), if you choose to do the marketing and promotion of Xiaohongshu by yourself, the speed will be relatively slow. So today we have compiled a list of 6 market... continue reading

How International Brands leverage on live stream to boost sales in China
How International Brands leverage on live stream to boost sales in China
by Luqi
on 2020-10-16

How International Brands leverage on live stream to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

How to Choose the Right Wechat Official Account Type?
How to Choose the Right Wechat Official Account Type?
by Luqi
on 2020-10-13

How to Choose the Right Wechat Official Account Type?

More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading

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