The emergence of live broadcasts to sell products has brought live broadcasts to a new height. According to CNNIC's statistical survey data, as of June 2021, the number of online live broadcast users in China exceeded 630 million, with a penetration... continue reading
Chinese lifestyle goods retailer Miniso Group Holding is known for its fashionable yet affordable products ranging from household items to cosmetics and food. Currently Miniso is expanding its e-commerce business as a result of the pandemic.Last quar... continue reading
1. E-commerce opportunity for brandsDoyin is the Tiktok in China, both products are owned by ByteDance. Whether you’re a KOL, socialite or brand in China, Douyin has something for you and the reasons are many. As a platform that merges live broadcas... continue reading
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The Internet is always full of challenges and infinite vitality. This is especially true for the live broadcast, which is at the centre of the storm. Looking back in... continue reading
In the current digital world, how will the Metaverse be realized?As Facebook changed its name to Meta, investors are growing more curious about what the future of Metaverse will look like.Morgan Stanley believes that although Metaverse may take sever... continue reading
In October, Tmall and JD released the new policies for the "Double 11" (the online shopping day on 11th November each year in China) to support brands and merchants. Other platforms have also warmed up for the "Double 11" in various ways. With the la... continue reading
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Kuaishou was founded in 2011 as a mobile app for GIF creation and sharing. The app was transformed into a short video sharing platform and then a short video-sharing social media today. Since 2016, the company incorporated live streaming features int... continue reading
The number of Chinese mobile Internet users continues to rise, and the epidemic has increased the growth of online activity among people aged 50 and above. The rise of silver-haired KOL (Key opinion leaders) creates new consumption scenarios. In the... continue reading
Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading
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What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading
