Chinese Market Insights

eCommerce

Taobao Live: June 2022 Consumer Trend Report Contents
Taobao Live: June 2022 Consumer Trend Report Contents
by Luqi
on 2022-07-21

Taobao Live: June 2022 Consumer Trend Report Contents

On July 6th, Taobao officially announced that Taobao Live and Diantao APP jointly released the "Taobao Live June Consumption Trend Data Report", presenting a new picture of Taobao Live's consumption in June.Data showed that the number of overall shor... continue reading

The Matrix of E-Commerce Live Broadcast
The Matrix of E-Commerce Live Broadcast
by Luqi
on 2022-07-09

The Matrix of E-Commerce Live Broadcast

In the short period of about 20 years of development of China's e-commerce industry, there are 3 major models of e-commerce which are shelf e-commerce, social e-commerce and content e-commerce that have emerged. All of these three models have e-... continue reading

The Trend of China's cross-border e-commerce service industry
The Trend of China's cross-border e-commerce service industry
by Luqi
on 2022-07-06

The Trend of China's cross-border e-commerce service industry

In a broad sense, cross-border e-commerce is basically equivalent to foreign trade e-commerce, which refers to transaction entities belonging to different customs. In other words, it is an international business activity that digitizes negotiation, t... continue reading

Taobao accelerates on short video development
Taobao accelerates on short video development
by Luqi
on 2022-07-01

Taobao accelerates on short video development

In early June, a number of media reported that the proportion of short videos on Taobao’s homepage is expected to reach more than 30% by the end of this year, and from the beginning of 2021 to the end of the year, the proportion of short videos has i... continue reading

AI Marketing in Web 3.0
AI Marketing in Web 3.0
by Luqi
on 2022-06-28

AI Marketing in Web 3.0

Recently, Microsoft has stated that the Internet Explorer desktop application will be retired and go out of support on June 15, 2022. While IE is coming to an end, new Internet technologies represented by blockchain and big data are gradually opening... continue reading

The Capability Building and Digital Upgrade of Advanced Quality Live Broadcast by Enterprise
The Capability Building and Digital Upgrade of Advanced Quality Live Broadcast by Enterprise
by Luqi
on 2022-05-11

The Capability Building and Digital Upgrade of Advanced Quality Live Broadcast by Enterprise

The emergence of live broadcasts to sell products has brought live broadcasts to a new height. According to CNNIC's statistical survey data, as of June 2021, the number of online live broadcast users in China exceeded 630 million, with a penetration... continue reading

MINISO expands its online presence
MINISO expands its online presence
by Luqi
on 2022-03-15

MINISO expands its online presence

Chinese lifestyle goods retailer Miniso Group Holding is known for its fashionable yet affordable products ranging from household items to cosmetics and food. Currently Miniso is expanding its e-commerce business as a result of the pandemic.Last quar... continue reading

5 Growth Opportunities with Douyin in 2022
5 Growth Opportunities with Douyin in 2022
by Luqi
on 2022-01-21

5 Growth Opportunities with Douyin in 2022

1. E-commerce opportunity for brandsDoyin is the Tiktok in China, both products are owned by ByteDance. Whether you’re a KOL, socialite or brand in China, Douyin has something for you and the reasons are many. As a platform that merges live broadcas... continue reading

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Trends and changes in the live broadcasting industry in 2022
Trends and changes in the live broadcasting industry in 2022
by Luqi
on 2022-01-08

Trends and changes in the live broadcasting industry in 2022

The Internet is always full of challenges and infinite vitality. This is especially true for the live broadcast, which is at the centre of the storm. Looking back in... continue reading

Metaverse: will it be the next Internet reformation or revolution?
Metaverse: will it be the next Internet reformation or revolution?
by Luqi
on 2021-12-18

Metaverse: will it be the next Internet reformation or revolution?

In the current digital world, how will the Metaverse be realized?As Facebook changed its name to Meta, investors are growing more curious about what the future of Metaverse will look like.Morgan Stanley believes that although Metaverse may take sever... continue reading

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