Chinese Marketing Insights & News

eCommerce

by Luqi
on 2020-10-16

How International Brands leverage on live stream to boost sales in China

How International Brands leverage on live stream to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

by Luqi
on 2020-10-13

How to Choose the Right Wechat Official Account Type?

How to Choose the Right Wechat Official Account Type?

More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading

by Luqi
on 2020-09-15

LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS

LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS

LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS Read this article and understand how to use Wechat Official Account for your business. WeChat Official Accounts with more than 1.1 billion monthly active users (MAUs) globally. For compa... continue reading

by Luqi
on 2020-09-15

What's the Differences Between KOL and KOC

What's the Differences Between KOL and KOC

After years of development, KOL marketing  has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method  to produce and disseminate content.&... continue reading

by Luqi
on 2020-09-10

Dominate O2O marketing in China by Investing in Baidu Advertising- Steps you need to know to set up your campaign

Dominate O2O marketing in China by Investing in Baidu Advertising- Steps you need to know to set up your campaign

What is O2O (offline to online) marketing ?O2O is a broad concept digitising offline commerce. Offline retailers and service providers leverage internet technologies, data and traffic to attract consumers and improve operational efficiency. This coul... continue reading

by Luqi
on 2020-09-10

How to increase WeChat Article Open Rate to 20%-30% Higher than the average

How to increase WeChat Article Open Rate to 20%-30% Higher than the average

WeChat has surpassed 1.1 billion monthly active users. And it has certainly made the world turn heads. Who uses WeChat?More men (67.5%) than women (although this may reflect the fact that China has more men than women in its population!).People... continue reading

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by Luqi
on 2020-09-08

How International Brands leverage on live stream commerce to boost sales in China

How International Brands leverage on live stream commerce to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

by Luqi
on 2020-08-17

New Revolution Brought by the Chinese Social Commerce

New Revolution Brought by the Chinese Social Commerce

Nowadays, WeChat groups and WeChat Moments on our mobile have become hot spots for various start-ups. On the one hand, it is because of the massive bankruptcy of traditional micro-businesses, on the other hand, it is also due to the emergence of vari... continue reading

by Luqi
on 2020-07-31

Chinese E-Commerce Giants Compete for the Community Shops

Chinese E-Commerce Giants Compete for the Community Shops

In the past two years, major e-commerce platforms have opened chain supermarkets. Jingdong convenience stores, Suning stores, Tmall stores and other mini stores have opened near the communities in China. In addition, the layout of small shops in... continue reading

by
on 2020-06-30

Chinese tech giants’ new market: street vendors

Chinese tech giants’ new market: street vendors

One night, it was an ordinary walkway in a residential compound in an eastern suburb of Beijing. The next night, it was a night market. Days later, it was gone again. For a short while, dozens of stalls were set up along a walkway inside the communit... continue reading