Chinese Market Insights

eCommerce

The Capability Building and Digital Upgrade of Advanced Quality Live Broadcast by Enterprise
The Capability Building and Digital Upgrade of Advanced Quality Live Broadcast by Enterprise
by Luqi
on 2022-05-11

The Capability Building and Digital Upgrade of Advanced Quality Live Broadcast by Enterprise

The emergence of live broadcasts to sell products has brought live broadcasts to a new height. According to CNNIC's statistical survey data, as of June 2021, the number of online live broadcast users in China exceeded 630 million, with a penetration... continue reading

MINISO expands its online presence
MINISO expands its online presence
by Luqi
on 2022-03-15

MINISO expands its online presence

Chinese lifestyle goods retailer Miniso Group Holding is known for its fashionable yet affordable products ranging from household items to cosmetics and food. Currently Miniso is expanding its e-commerce business as a result of the pandemic.Last quar... continue reading

5 Growth Opportunities with Douyin in 2022
5 Growth Opportunities with Douyin in 2022
by Luqi
on 2022-01-21

5 Growth Opportunities with Douyin in 2022

1. E-commerce opportunity for brandsDoyin is the Tiktok in China, both products are owned by ByteDance. Whether you’re a KOL, socialite or brand in China, Douyin has something for you and the reasons are many. As a platform that merges live broadcas... continue reading

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Trends and changes in the live broadcasting industry in 2022
Trends and changes in the live broadcasting industry in 2022
by Luqi
on 2022-01-08

Trends and changes in the live broadcasting industry in 2022

The Internet is always full of challenges and infinite vitality. This is especially true for the live broadcast, which is at the centre of the storm. Looking back in... continue reading

Metaverse: will it be the next Internet reformation or revolution?
Metaverse: will it be the next Internet reformation or revolution?
by Luqi
on 2021-12-18

Metaverse: will it be the next Internet reformation or revolution?

In the current digital world, how will the Metaverse be realized?As Facebook changed its name to Meta, investors are growing more curious about what the future of Metaverse will look like.Morgan Stanley believes that although Metaverse may take sever... continue reading

Livestream eCommerce during Double 11 Shopping Festival 2021
Livestream eCommerce during Double 11 Shopping Festival 2021
by Luqi
on 2021-11-12

Livestream eCommerce during Double 11 Shopping Festival 2021

In October, Tmall and JD released the new policies for the "Double 11" (the online shopping day on 11th November each year in China) to support brands and merchants. Other platforms have also warmed up for the "Double 11" in various ways. With the la... continue reading

Kuaishou Marketing From Rural to Urban Chinese Consumers
Kuaishou Marketing From Rural to Urban Chinese Consumers
by Luqi
on 2021-04-04

Kuaishou Marketing From Rural to Urban Chinese Consumers

Kuaishou was founded in 2011 as a mobile app for GIF creation and sharing. The app was transformed into a short video sharing platform and then a short video-sharing social media today. Since 2016, the company incorporated live streaming features int... continue reading

The New Trend of KOL in 2021 Is More Than Just A Pretty Face
The New Trend of KOL in 2021 Is More Than Just A Pretty Face
by Luqi
on 2021-03-24

The New Trend of KOL in 2021 Is More Than Just A Pretty Face

The number of Chinese mobile Internet users continues to rise, and the epidemic has increased the growth of online activity among people aged 50 and above. The rise of silver-haired KOL (Key opinion leaders) creates new consumption scenarios. In the... continue reading

Top 5 Proven China marketing tactics for beauty brands in 2021
Top 5 Proven China marketing tactics for beauty brands in 2021
by Luqi
on 2021-01-17

Top 5 Proven China marketing tactics for beauty brands in 2021

Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading

Tmall Marketing Starter Guide For Foreign Brands in 2021
Tmall Marketing Starter Guide For Foreign Brands in 2021
by Luqi
on 2021-01-09

Tmall Marketing Starter Guide For Foreign Brands in 2021

What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading

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