China Market Insights

eCommerce

by Luqi
on 2021-01-09

Tmall Marketing Starter Guide For Foreign Brands in 2021

Tmall Marketing Starter Guide For Foreign Brands in 2021

What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading

by Luqi
on 2021-01-01

Top 5 China E-commerce Apps in 2021

Top 5 China E-commerce Apps in 2021

The widespread availability of smartphones gave rise to the popularity of mobile shopping apps which has helped further drive the growth of China Ecommerce. China Shopping apps have become the most popular way for users to access online shopping. Acc... continue reading

by Luqi
on 2020-12-22

2021’s Biggest Trends in the Chinese E-commerce

2021’s Biggest Trends in the Chinese E-commerce

Let’s explore 2021’s biggest trends in Chinese e-commerce:1. Cross-Border E-CommerceThis booming sector achieved a high volume of sales of more than 160 billion USD in 2020, almost double compared to the previous year.Moreover, Alibaba attempting to... continue reading

by Luqi
on 2020-12-21

Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay

Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay

Wechat is one of the very popular social media in the Chinese community. With over 1 billion active users in the app, it presents an unprecedented opportunity for brands to reach out to the Chinese community. While WeChat being the most social platfo... continue reading

by Luqi
on 2020-12-08

6 Xiaohongshu Marketing Killer Tips to Maximise ROI

6 Xiaohongshu Marketing Killer Tips to Maximise ROI

For merchants trying to tap into the market by using Xiaohongshu (aka. RED, Little Red Book)), if you choose to do the marketing and promotion of Xiaohongshu by yourself, the speed will be relatively slow. So today we have compiled a list of 6 market... continue reading

by Luqi
on 2020-10-16

How International Brands leverage on live stream to boost sales in China

How International Brands leverage on live stream to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

by Luqi
on 2020-10-13

How to Choose the Right Wechat Official Account Type?

How to Choose the Right Wechat Official Account Type?

More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading

by Luqi
on 2020-09-15

LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS

LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS

LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS Read this article and understand how to use Wechat Official Account for your business. WeChat Official Accounts with more than 1.1 billion monthly active users (MAUs) globally. For compa... continue reading

by Luqi
on 2020-09-15

What's the Differences Between KOL and KOC

What's the Differences Between KOL and KOC

After years of development, KOL marketing  has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method  to produce and disseminate content.&... continue reading

by Luqi
on 2020-09-10

Dominate O2O marketing in China by Investing in Baidu Advertising- Steps you need to know to set up your campaign

Dominate O2O marketing in China by Investing in Baidu Advertising- Steps you need to know to set up your campaign

What is O2O (offline to online) marketing ?O2O is a broad concept digitising offline commerce. Offline retailers and service providers leverage internet technologies, data and traffic to attract consumers and improve operational efficiency. This coul... continue reading

TAGS