Chinese Marketing Insights & News

Advertising

by Luqi
on 2020-10-31

How Much Do I Need To Invest on Baidu Advertising?

How Much Do I Need To Invest on Baidu Advertising?

We understand that estimating the cost of Baidu advertising can be difficult for non-Chinese speakers, and Baidu is frequently changing its prices. Let’s talk about Set-Up Fees!The amount of marketing deposit greatly varies the benefits you rece... continue reading

by Luqi
on 2020-10-30

How to use Baidu Trends to support Baidu SEO?

How to use Baidu Trends to support Baidu SEO?

According to the research, the Chinese search engine world is dominated by Baidu with a market share of 70%. But for your business page to appear on the search results pages (SERPs) of this popular search engine, you must implement a smart SEO strate... continue reading

TAGS:
by Luqi
on 2020-10-28

WeChat Advertising:How to Invest in WeChat Ads ?

WeChat Advertising:How to Invest in WeChat Ads ?

WeChat Moments is a page that works similarly to the Facebook Newsfeed, where users post updates, pictures, and links for their friends to like or comment on. There’s a specific display area for these ads to be shown and it’s actually known as WeChat... continue reading

by Luqi
on 2020-10-27

Weibo Advertising Guide: Entering China Market via Weibo Marketing Solution

Weibo Advertising Guide: Entering China Market via Weibo Marketing Solution

Sina Weibo is a social media platform based on fostering user relationships to share, disseminate and receive information. Sina Weibo is often called the ‘Chinese Twitter’. According to iResearch's report on 30 March 2011, Sina Weibo had 56.5% of Chi... continue reading

by Luqi
on 2020-10-26

Weibo Advertising: The Top Social Channel for Chinese e-commerce

Weibo Advertising: The Top Social Channel for Chinese e-commerce

Weibo now boasts 600 million users with 350 monthly active accounts, it would be a disservice to merely label Weibo as the ‘Twitter of China’ (although the name literally means Micro Blog). Rather this is an innovative platform that is tailoring itse... continue reading

by Luqi
on 2020-10-22

The Best Weibo Event Marketing Campaign Types

The Best Weibo Event Marketing Campaign Types

There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading

by Luqi
on 2020-10-22

Tips to launch a successful Baidu Paid Advertising Campaign in China

Tips to launch a successful Baidu Paid Advertising Campaign in China

Baidu Advertising Rules First, you need to study The Advertising Regulation in China. Below you will see a list of the biggest changes that were made as a result of this law. Misleading Content false or misleading content is strictly prohib... continue reading

by Luqi
on 2020-10-21

Tips to Rank Better on Baidu With Technical SEO

Tips to Rank Better on Baidu With Technical SEO

China is the most populated country on the planet and boasts more than 640 million internet users. Any marketers are willing to put in the time and effort into launching a successful digital marketing campaign into China, the rewards should be optimi... continue reading

by Luqi
on 2020-10-15

How to Drive Cost-Effective Campaign Result via Baidu Advertising

How to Drive Cost-Effective Campaign Result via Baidu Advertising

Do we all know the main reasons why advertisers favour Baidu to promote their products or services to Chinese consumers? One of the significant reason is that Baidu has the biggest search market share across both desktop and mobile in China. Baidu do... continue reading

by Luqi
on 2020-10-14

Three Ways To Get The Chinese Keyword Ideas from Baidu

Three Ways To Get The Chinese Keyword Ideas from Baidu

SEO (search engine optimization) is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring your business more traffic. These are the types of keywords for your reference: Ge... continue reading