Chinese Marketing Insights & News

Advertising

by Kevin Goodwin
on 2020-05-03

What is Baidu's oCPC bidding model

What is Baidu's oCPC bidding model

oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform (信息流广告平台. So, what exactly is conversion bidding? Let...

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by vivian
on 2020-01-05

How does Wechat Advertising help games to achieve 10 times growth

How does Wechat Advertising help games to achieve 10 times growth

In the 600 days of growing together with small game ecology, wechat advertising has been committed to promoting the business cycle and encouraging high-quality content. According to the wechat advertising team sharing in the wechat open class on Augu...

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by Valeria
on 2019-10-08

Baidu Brand Zone Ads for Legal helps law firms and lawyers to establish brand authorities

Baidu Brand Zone Ads for Legal helps law firms and lawyers to establish brand authorities

In 2018, there are 31,000 law firms in China Source: China Lawyers AssociationWhen people encounter legal problems, the first thing comes into their mind is “Go to Baidu”. Baidu’s search market share is over 60% = The search...

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by Valeria
on 2019-07-18

What's Baidu In-Feed Ads

What's Baidu In-Feed Ads

News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio...

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by Valeria
on 2019-07-16

Types of Baidu Ad - Search Ads

Types of Baidu Ad - Search Ads

Types of Baidu Ad - What is Search Ads?Just like Google ads, Baidu Search Ads is part of on Baidu Search ecosystem. Baidu is the world's first and biggest Chinese search engine. Baidu Search Ads can display your business offers at prominent positions...

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by admin
on 2019-07-16

How to Advertise on Baidu

How to Advertise on Baidu

What is Baidu Advertising? First of all Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows business to promote their brands/products/serices by paying certain fee to Baidu. With Baidu's over...

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by Valeria
on 2019-07-15

Baidu Ad Creative Specifications and Ad Formats

Baidu Ad Creative Specifications and Ad Formats

Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines...

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by Feiya Gao
on 2019-04-02

10 types of online adverts are prohibited in China

10 types of online adverts are prohibited in China

Here is the summary of what type of ads and website content are not allowed to advertise online.1. Fraud and illegal advertising that involves orientation issues, political sensitivities, damage to national interests, infringement of personal privacy...

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