Chinese Marketing Insights & News

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by Valeria
on 2019-10-28

2019 "Double 11" Festival Pre-sale: A Territory of Brands from Europe, America and Japan

2019 "Double 11" Festival Pre-sale: A Territory of Brands from Europe, America and Japan

According to the "2018 Tmall Double Eleven Beauty Cosmetics Sales Ranking and Consumer Research" released by Wayne Consulting, 46.8% of Tmall Double Eleven beauty cosmetics sales in 2018 came from pre-sales. Namely, the pre-sale contributed at least... continue reading

by Feiya Gao
on 2016-11-14

Alibaba Tmall Double 11 Single's Day adverts

Alibaba Tmall Double 11 Single's Day adverts

November 11th is a special online shopping festival in China during since 2009. Because there are four '1' in the date, it has been labeled as Single's Day. Some people will take the opportunity to attent bachelor party and celerbate their still free... continue reading