Chinese Marketing Insights & News

baidu

by Luqi
on 2020-10-29

Understand How Baidu is Different Compared to Google and It's SEO Factors

Understand How Baidu is Different Compared to Google and It's SEO Factors

What is BaiduBaidu was founded by Robin Li and Eric Xu in 2000. With 222 million users on Baidu in 2020, Baidu is a technology company most well-known for their search engine. Baidu is China’s biggest search engine that has the biggest index of Chine... continue reading

by Luqi
on 2020-09-22

Baidu Advertising Guide: How To Set Up a Baidu PPC Account

Baidu Advertising Guide: How To Set Up a Baidu PPC Account

Setting up a Baidu PPC account is much more sophisticated than getting a Google Adwords account set up. With the recent announcement of increased regulation for online advertising from the Chinese Government, which led Baidu to develop a stricte... continue reading

TAGS:
by Kevin Goodwin
on 2020-08-15

Baidu Ads: Helping Education Institutions in Student Recruitment

Baidu Ads: Helping Education Institutions in Student Recruitment

Nowadays in China, the competition among offline education centres is saturated. This trillions dollar market has formed an unprecedented competitive situation. On the market segments, there is imminent growth in academic training, vocational trainin... continue reading

TAGS:
by admin
on 2020-05-28

Baidu Q2-2020: Baidu App search increased by 28%

Baidu Q2-2020: Baidu App search increased by 28%

Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year... continue reading

TAGS:
by Kevin Goodwin
on 2020-05-03

What is Baidu's oCPC bidding model

What is Baidu's oCPC bidding model

oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform (信息流广告平台. So, what exactly is conversion bidding? Let... continue reading

TAGS:
by Valeria
on 2019-10-08

Baidu Brand Zone Ads for Legal helps law firms and lawyers to establish brand authorities

Baidu Brand Zone Ads for Legal helps law firms and lawyers to establish brand authorities

In 2018, there are 31,000 law firms in China Source: China Lawyers AssociationWhen people encounter legal problems, the first thing comes into their mind is “Go to Baidu”. Baidu’s search market share is over 60% = The search... continue reading

by Valeria
on 2019-07-18

What's Baidu In-Feed Ads

What's Baidu In-Feed Ads

News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio... continue reading

by Valeria
on 2019-07-16

Types of Baidu Ad - Search Ads

Types of Baidu Ad - Search Ads

Types of Baidu Ad - What is Search Ads?Just like Google ads, Baidu Search Ads is part of on Baidu Search ecosystem. Baidu is the world's first and biggest Chinese search engine. Baidu Search Ads can display your business offers at prominent positions... continue reading

by admin
on 2019-07-16

How to Advertise on Baidu

How to Advertise on Baidu

What is Baidu Advertising? First of all, Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows a business to promote their brands/products/services by paying a certain fee to Baidu. With Baidu'... continue reading

TAGS:
by Valeria
on 2019-07-15

Baidu Ad Creative Specifications and Ad Formats

Baidu Ad Creative Specifications and Ad Formats

Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines... continue reading