China Market Insights

baidu

How to use Baidu Baijiahao to maximize your business revenues?
How to use Baidu Baijiahao to maximize your business revenues?
by Luqi
on 2021-02-18

How to use Baidu Baijiahao to maximize your business revenues?

An excellent marketing platform is its ability to understand marketing better than the salesperson.With the popularity of new media today, business owners and brand marketers understand that data transmission and customer relationship management are... continue reading

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Why Should I Get Verified Baijiahao Account?
Why Should I Get Verified Baijiahao Account?
by Luqi
on 2021-02-16

Why Should I Get Verified Baijiahao Account?

Many brand marketers often fall into a misconception that they pay too much attention to the production of the brand content but ignore the most important part of the marketing endeavour, which is the efficiency of content distribution. If brands are... continue reading

3 Marketing Integration Features from Baidu Baijia to Boost Sales
3 Marketing Integration Features from Baidu Baijia to Boost Sales
by Luqi
on 2021-02-09

3 Marketing Integration Features from Baidu Baijia to Boost Sales

One of the major drawbacks of traditional marketing is to connect marketing and sales. Even if the marketing campaign makes a great impact in a short time, but the effort spent on the campaign plus the time spent on converting leads often doesn't bri... continue reading

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How Baidu brings marketing growth to the brand in 2021?
How Baidu brings marketing growth to the brand in 2021?
by Luqi
on 2021-01-11

How Baidu brings marketing growth to the brand in 2021?

The economy in 2021 is driving the power of consumption towards digitization, brand personality and product efficiency. The report relies on the precise insights of Baidu search big data, Baidu index and stargazing chart to fully present nationa... continue reading

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How much does it cost to advertise on Baidu?
How much does it cost to advertise on Baidu?
by Kevin Goodwin
on 2020-11-24

How much does it cost to advertise on Baidu?

What is the price of Baidu advertising? To do Baidu promotion, you first need to understand the Baidu advertising process, which can be simply divided into two steps: first, account opening, and then the campaign promotion. Baidu advertising price:1.... continue reading

How Baidu SEO is Different from Google's
How Baidu SEO is Different from Google's
by Luqi
on 2020-10-29

How Baidu SEO is Different from Google's

What is BaiduBaidu was founded by Robin Li and Eric Xu in 2000. With 222 million users on Baidu in 2020, Baidu is a technology company most well-known for their search engine. Baidu is China’s biggest search engine that has the biggest index of Chine... continue reading

Baidu Advertising Guide: How To Set Up a Baidu PPC Account
Baidu Advertising Guide: How To Set Up a Baidu PPC Account
by Luqi
on 2020-09-22

Baidu Advertising Guide: How To Set Up a Baidu PPC Account

Setting up a Baidu PPC account is much more sophisticated than getting a Google Adwords account set up. With the recent announcement of increased regulation for online advertising from the Chinese Government, which led Baidu to develop a stricte... continue reading

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Baidu Ads: Helping Education Institutions in Student Recruitment
Baidu Ads: Helping Education Institutions in Student Recruitment
by Kevin Goodwin
on 2020-08-15

Baidu Ads: Helping Education Institutions in Student Recruitment

Nowadays in China, the competition among offline education centres is saturated. This trillions dollar market has formed an unprecedented competitive situation. On the market segments, there is imminent growth in academic training, vocational trainin... continue reading

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Baidu Q2-2020: Baidu App search increased by 28%
Baidu Q2-2020: Baidu App search increased by 28%
by YIVA Digital Team
on 2020-05-28

Baidu Q2-2020: Baidu App search increased by 28%

Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year... continue reading

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What is Baidu's oCPC bidding model
What is Baidu's oCPC bidding model
by Kevin Goodwin
on 2020-05-03

What is Baidu's oCPC bidding model

oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform (信息流广告平台. So, what exactly is conversion bidding? Let... continue reading

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