Chinese Marketing Insights & News

baidu

by admin
on 2020-05-28

Baidu Q2-2020: Baidu App search increased by 28%

Baidu Q2-2020: Baidu App search increased by 28%

Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year...

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by Kevin Goodwin
on 2020-05-03

What is Baidu's oCPC bidding model

What is Baidu's oCPC bidding model

oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform (信息流广告平台. So, what exactly is conversion bidding? Let...

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by Valeria
on 2019-10-08

Baidu Brand Zone Ads for Legal helps law firms and lawyers to establish brand authorities

Baidu Brand Zone Ads for Legal helps law firms and lawyers to establish brand authorities

In 2018, there are 31,000 law firms in China Source: China Lawyers AssociationWhen people encounter legal problems, the first thing comes into their mind is “Go to Baidu”. Baidu’s search market share is over 60% = The search...

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by Valeria
on 2019-07-18

What's Baidu In-Feed Ads

What's Baidu In-Feed Ads

News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio...

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by Valeria
on 2019-07-16

Types of Baidu Ad - Search Ads

Types of Baidu Ad - Search Ads

Types of Baidu Ad - What is Search Ads?Just like Google ads, Baidu Search Ads is part of on Baidu Search ecosystem. Baidu is the world's first and biggest Chinese search engine. Baidu Search Ads can display your business offers at prominent positions...

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by admin
on 2019-07-16

How to Advertise on Baidu

How to Advertise on Baidu

What is Baidu Advertising? First of all Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows business to promote their brands/products/serices by paying certain fee to Baidu. With Baidu's over...

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by Valeria
on 2019-07-15

Baidu Ad Creative Specifications and Ad Formats

Baidu Ad Creative Specifications and Ad Formats

Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines...

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by Feiya Gao
on 2018-11-29

What's The Biggest Search Engine in China in Oct. 2018

What's The Biggest Search Engine in China in Oct. 2018

Top search engines in China by market share. Date Period October 2018. Source: StatCounter Global Stats - Search Engine Market Share Multi-series Line Chart with caption "StatCounter Global Stats"Dec 2017Jan 2018Feb 2018Mar 2018Apr 2018May 2018J...

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by Feiya Gao
on 2018-09-27

The Google's market share in China 2018

The Google's market share in China 2018

Google is recently claim to re-enter the Chinese search market (project Dragonfly) after 8 years when they left Mainland China citing cyber attacks and censorship. China is a huge market for any business to enter however since Google exiting China, t...

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by Feiya Gao
on 2016-05-18

Baidu Response to "Wei Zexi Incident”

Baidu Response to "Wei Zexi Incident”

On May 2nd , a joint investigation team ,which was set up by State Information Office, SAIC, the National Health&Family Planning Commission and the related Beijing authorities,stationed in Baidu. Investigations had been launched by the team, cent...

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