Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year...
oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform （信息流广告平台. So, what exactly is conversion bidding? Let...
In 2018, there are 31,000 law firms in China Source: China Lawyers AssociationWhen people encounter legal problems, the first thing comes into their mind is “Go to Baidu”. Baidu’s search market share is over 60% = The search...
News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio...
Types of Baidu Ad - What is Search Ads?Just like Google ads, Baidu Search Ads is part of on Baidu Search ecosystem. Baidu is the world's first and biggest Chinese search engine. Baidu Search Ads can display your business offers at prominent positions...
What is Baidu Advertising? First of all Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows business to promote their brands/products/serices by paying certain fee to Baidu. With Baidu's over...
Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines...
Top search engines in China by market share. Date Period October 2018. Source: StatCounter Global Stats - Search Engine Market Share Multi-series Line Chart with caption "StatCounter Global Stats"Dec 2017Jan 2018Feb 2018Mar 2018Apr 2018May 2018J...
Google is recently claim to re-enter the Chinese search market (project Dragonfly) after 8 years when they left Mainland China citing cyber attacks and censorship. China is a huge market for any business to enter however since Google exiting China, t...
On May 2nd , a joint investigation team ,which was set up by State Information Office, SAIC, the National Health&Family Planning Commission and the related Beijing authorities,stationed in Baidu. Investigations had been launched by the team, cent...
