Chinese Marketing Insights & News

wechat

by Luqi
on 2020-09-10

How to increase WeChat Article Open Rate to 20%-30% Higher than the average

How to increase WeChat Article Open Rate to 20%-30% Higher than the average

WeChat has surpassed 1.1 billion monthly active users. And it has certainly made the world turn heads. Who uses WeChat?More men (67.5%) than women (although this may reflect the fact that China has more men than women in its population!).People... continue reading

TAGS:
by admin
on 2020-06-03

How to connect leads between WeChat and CRM?

How to connect leads between WeChat and CRM?

Technically, connect the lead data generated on WeChat to the third-party platform or CRM is not a problem, but the challenge is to identify the sales leads from your WeChat followers.Firstly, we need to clarify that WeChat refers to the WeChat offic... continue reading

by Feiya Gao
on 2020-04-29

How to Migrate WeChat Official Account

How to Migrate WeChat Official Account

What is WeChat Official Account migration?The official account does not support direct change. The public platform introduces WeChat OA (official account) migration function, through which followers, violation records, posts/articles/documents (optio... continue reading

TAGS:
by Kevin Goodwin
on 2020-04-06

Introducing WeChat Short Video Feature

Introducing WeChat Short Video Feature

The short video social platforms such as TikTok, Kuaishou are raising in China. The other platforms from internet giants such as Baidu and Alibaba were also join in the competition.  There have had a certain impact on the usage duration in WeCha... continue reading

TAGS:
by Jerry
on 2020-04-01

WeChat Mini-Programs Overview

WeChat Mini-Programs Overview

WeChat officially launched Mini-Programs on January 2017, the light apps that do not require download or installation, users can simply leave the application after use without the need to uninstall. By the end of January 2018, a total of 580,000 Mini... continue reading

TAGS:
by admin
on 2020-03-24

5 Benefits of Weibo Marketing to Drive Growth

5 Benefits of Weibo Marketing to Drive Growth

Weibo Advertising Marketing is a great way to promote your business online toward China’s topmost social media platform. It is one of China’s oldest or most beloved social media networks to advertise your brand or services to engage more traffic towa... continue reading

TAGS:
by vivian
on 2020-01-05

How does Wechat Advertising help games to achieve 10 times growth

How does Wechat Advertising help games to achieve 10 times growth

In the 600 days of growing together with small game ecology, wechat advertising has been committed to promoting the business cycle and encouraging high-quality content. According to the wechat advertising team sharing in the wechat open class on Augu... continue reading

TAGS:
by vivian
on 2019-04-25

10 WeChat marketing strategies, which one is the best for you?

10 WeChat marketing strategies, which one is the best for you?

Many social media managers know that: "Certain social media activities can quickly boost certain KPI in short period of time in general ". However, they often doubt "Which activities suits to which products?" and "Which activity is bet... continue reading

by Feiya Gao
on 2015-11-09

WeChat Influence Report 2015

WeChat Influence Report 2015

On October 23rd 2015,WeChat official released "The WeChat Life" big data report, which revealed a lot of WeChat product big data information. For example, in September, WeChat average daily login users reached 570 million; WeChat's penetration in fi... continue reading

TAGS: