Chinese Marketing Insights & News

brand

by Valeria
on 2019-09-25

Survey: Apple's brand rank dropped to 24th in China

Survey: Apple's brand rank dropped to 24th in China

According to Bloomberg, a latest annual survey of Chinese consumers' attitudes shows that Apple's brand reputation has dropped from 11th one year ago to 24th this year. However, it ranked 5th before 2017. At the same time, Apple's biggest competitor,...

Continue reading...

by Valeria
on 2019-09-20

Innovative Consumption - China's Next Golden Decade

Innovative Consumption - China's Next Golden Decade

On September 18, at the 36krypton "2019 China Investor Future Summit", Zhang Qiong, founding partner of "ABC Capital" and president of ABC Group, delivered the keynote speech "Innovative Consumption, Next golden decade". The following is an excerpt f...

Continue reading...