Chinese Market Insights

How to build a trendy food brand in China
How to build a trendy food brand in China
by Xu Chen
on 2021-09-22

How to build a trendy food brand in China

As we know, the food industry in China is highly competitive, especially to the young consumer market. There are so many new brands and trendy food products launched on a daily basis, while the traditional brands are also evolving themselves to defen... continue reading

Mooncake Box Design 2021 - Happy Moon Festival
Mooncake Box Design 2021 - Happy Moon Festival
by YIVA Digital Team
on 2021-09-21

Mooncake Box Design 2021 - Happy Moon Festival

Happy Moon Festival 2021. Here we collected a few wonderful mooncake package designs from various brands. 360:Sweet7:Alibaba:Baidu iQiyiBabycare:bangX:Beihai Muchang (HOKKAI PASTURES)Bilibili:CENTURY SAKURA:CBNData:Coco:Digital Luxury Group:DJI:... continue reading

6 Powerful SCRM for WeChat Enterprise Account
6 Powerful SCRM for WeChat Enterprise Account
by Luqi
on 2021-09-20

6 Powerful SCRM for WeChat Enterprise Account

What is SCRM?SCRM refers to Social Customer Relationship Management, as an extension of traditional CRM, SCRM emphasizes consumer participation and bilateral interaction. Consumers no longer exist statically as consumers of simple goods (services) or... continue reading

10 Tips for Social Media Management
10 Tips for Social Media Management
by Xu Chen
on 2021-09-17

10 Tips for Social Media Management

1. Breaking the cognition is the “Attraction” It is critical to maintaining "reverse thinking" when conducting social media operations. It is necessary to break som... continue reading

China UnionPay to Integrate WeChat and Taobao App
China UnionPay to Integrate WeChat and Taobao App
by Luqi
on 2021-09-15

China UnionPay to Integrate WeChat and Taobao App

What is UnionPay?UnionPay is a financial services institution headquartered in Shanghai, China. It mainly provides inter-bank payment and settlement services and has its own online inter-bank transaction clearing system.In August 2021, China’s payme... continue reading

Game Industry Trends in China H1 2021
Game Industry Trends in China H1 2021
by Xu Chen
on 2021-09-13

Game Industry Trends in China H1 2021

The overall performance summary of China's game industry in H1 20211. The official launched National Identity Verification Platform and the improvement of the Game Industry-standard System had helped the continued protection of the youngsters. 2.&nbs... continue reading

Getting Started with Marketing Advice for China
Getting Started with Marketing Advice for China
by Luqi
on 2021-09-13

Getting Started with Marketing Advice for China

Using proper digital marketing strategies in China can ensure that brands reach not only consumers through B2C but also valuable partners through B2B tools.From search engines to social media platforms combined with the funnel approach, YIVA Digital... continue reading

Tap into Strategic Baidu Advertising in China
Tap into Strategic Baidu Advertising in China
by Luqi
on 2021-08-16

Tap into Strategic Baidu Advertising in China

The Chinese market has one of the best opportunities available for businesses to expand the success of their brand around the globe, while Baidu advertising options present brands in China with rich digital marketing rewards.... continue reading

China’s Cross-border eCommerce Growth in 2021
China’s Cross-border eCommerce Growth in 2021
by Luqi
on 2021-08-13

China’s Cross-border eCommerce Growth in 2021

Affected by the online economy pushed by the epidemic in 2020, cross-border e-commerce has become the best opportunity in China since 2020. According to statistics, nearly $1 billion of investment will flow into the market in 2020 to acquire or inves... continue reading

Baidu 2021 Q2 MAU grown to 580M
Baidu 2021 Q2 MAU grown to 580M
by YIVA Digital Team
on 2021-08-12

Baidu 2021 Q2 MAU grown to 580M

Baidu MAUs reached 580 million in June and have been on the rise. On their latest financial results, they showed a 77% daily logged-in user rate. Baidu had a very prosperous second quarter with an increase of 20% in total revenues year over year. The... continue reading

TAGS:

TAGS