China has long celebrated its Four Great Inventions – gunpowder, the compass, papermaking and printing. All four were developed many hundreds of years ago. But as the nation’s economic resurgence continues, both the Chinese Government and Chinese cor... continue reading
Key Opinion Consumer (KOC) is the latest form of influencers in China, who are experts in testing and reviewing products. Their content is highly reliable which is why the followers will actually refer to this important role in the decision-making pr... continue reading
WeChat has the largest number of users, reaching 10.08 million, followed by QQ, with 9.37 million users; Taobao has 8.76 million users; iQiyi has 8.7 millions of users; the number of Alipay users is 8.34million; the number of Tencent video users is 7... continue reading
99.3% of Chinese Internet users use mobile devices; 32% use TV; 42.7% use PC; 35.1% use laptop; 29% use tablet.In 2020, the total number of IPTV users reached 315 million in China continue reading
TechNodeIf you want to know about the latest China Market Trends, startup and technology news in China, this is your go-to site. TechNode also covers a variety of topics about business, success stories of entrepreneurs, news, events, and conferences,... continue reading
Kuaishou was founded in 2011 as a mobile app for GIF creation and sharing. The app was transformed into a short video sharing platform and then a short video-sharing social media today. Since 2016, the company incorporated live streaming features int... continue reading
In 2020, the number of Internet users using search engines in China is 770 million. In the search engine market, Baidu occupies the vast majority of the market share, with a market share of 69.55%. The second is Sougo, with a market share of 16... continue reading
China Marketing: Baiduʻs Black ListBefore you decide to advertise on Baidu - China’s No. 1 search engine, it’s better to have a comprehensive guide on what Baidu won’t allow advertising. If you are planning to run ads on Baidu, you do require pr... continue reading
In 2020, in China's big cities, Shanghai's GDP ranks first, with 599.5 billion US dollars; Beijing ranks second, with 559.2 billion US dollars; Shenzhen ranks third, with 433.7 billion US dollars; Guangzhou ranks fourth, with 387.5 billion US dollars... continue reading
Consumer behaviour has been shifting ever since Covid-19. On another hand, a segment of consumers in lower-tier cities continues spending money freely without any worry about cost or saving for the future. Other consumers, mostly in large cities such... continue reading
