Camping has always been one of the popular choices for leisure vacations. According to the data of Qyer.com, the popularity of camping has increased by 303.5% in 2020. Camping is a trending activity now and has become one of the popular social media... continue reading
The emergence of live broadcasts to sell products has brought live broadcasts to a new height. According to CNNIC's statistical survey data, as of June 2021, the number of online live broadcast users in China exceeded 630 million, with a penetration... continue reading
With the overall stabilization of the scale of mobile Internet users, a small peak in traffic growth was observed in the first quarter of 2022, reaching 1.183 billion by the end of March. The network usage of users continued to grow steadily, and the... continue reading
It is important to understand the user behavior formula. In order to stimulate new users to become paid users, a formula can be used here:Behavior = (Motivation - Resistance) * Boost + RewardFour points that affect new user activation:1. Behavior: th... continue reading
In recent years, the development of the digital economy has encouraged enterprises to migrate to cloud technology which has become a key national strategy. The underlying technologies related to live broadcasting have also been frequently encour... continue reading
The era of mobile Internet has reduced users' dependence on personal computers to a certain extent, and more intelligent interactive devices have come into the play. The search scenarios cover all scenarios from the PC Internet, mobile Internet,... continue reading
In a fast-moving market like China, brands are more likely to embrace emerging technologies and digital innovations to achieve market segmentation and win consumers. There will be more brands that will try Metaverse and NFTs in their marketing campai... continue reading
Douyin short video is an online marketing channel with massive traffic of 600 million daily active users using the app an average of 67 minutes per day. Thus, Douyin is the right place to enhance product exposure and brand awareness. Besides, th... continue reading
The amount of traffic exposure does not represent the real influence and reputation of a brand. Instead, brand marketing requires strategic thinking. Thus, corporate brand marketing requires long-term efforts to establish and grow the relationship be... continue reading
In the past year, many changes have taken place in all aspects of society, and at the same time new cultural systems, aesthetic styles and living standards have been redefined. In order to help apparel brands to keep up with trends, the Douyin E... continue reading
