Chinese Market Insights

Ali, Tencent and ByteDance Will Collaborate In the Near Future, Changing the Market Game
Ali, Tencent and ByteDance Will Collaborate In the Near Future, Changing the Market Game
by Luqi
on 2021-12-04

Ali, Tencent and ByteDance Will Collaborate In the Near Future, Changing the Market Game

The collaboration between technology giants has once again become a hot topic. On September 14, Alibaba, Tencent and ByteDance announced that they would resolve the problems such as stop blocking each other’s website links from their platforms in acc... continue reading

How Do Brands Do Well in Content Marketing?
How Do Brands Do Well in Content Marketing?
by Luqi
on 2021-12-03

How Do Brands Do Well in Content Marketing?

Top brands in China generally have a set of well-established content marketing strategies. With well formulated and engaging content, the customers can follow, discuss and share the content on major social platforms to amplify the brand value. In the... continue reading

How Has 5G Changed the Video Industry?
How Has 5G Changed the Video Industry?
by Luqi
on 2021-12-02

How Has 5G Changed the Video Industry?

In recent years, the development of emerging video forms has brought changes in the mode of information dissemination. Changes of the content industry into video content are becoming prevalent.The 5G technology enables real-time dissemination of ultr... continue reading

Storytelling In Short Videos
Storytelling In Short Videos
by Luqi
on 2021-11-26

Storytelling In Short Videos

In the past few years, short video is definitely one of the hottest formats in the content industry especially in China. The development of short video content expanded into more diverse categories from lifestyle, education, drama, crafting, humor, e... continue reading

How Can Home Furnishing Enterprises Create New Growth Momentum in the Digital Era?
How Can Home Furnishing Enterprises Create New Growth Momentum in the Digital Era?
by Luqi
on 2021-11-26

How Can Home Furnishing Enterprises Create New Growth Momentum in the Digital Era?

The home furnishing industry is entering a new incremental era centred on users. Since the market changes constantly, how to create new growth momentum for the home industry through digital marketing has become a common challenge for home furnishing... continue reading

China's Digital Economy Reached $6.1 Trillion
China's Digital Economy Reached $6.1 Trillion
by Luqi
on 2021-11-21

China's Digital Economy Reached $6.1 Trillion

China released the World Internet Development Report 2021 (WIDR 2021) during the World Internet Conference in Wuzhen. The report points out that in 2020, the market scale of China's digital economy has reached $6.1 trillion dollars (39.2 trillion yua... continue reading

Livestream eCommerce during Double 11 Shopping Festival 2021
Livestream eCommerce during Double 11 Shopping Festival 2021
by Luqi
on 2021-11-12

Livestream eCommerce during Double 11 Shopping Festival 2021

In October, Tmall and JD released the new policies for the "Double 11" (11 Nov.) to support brands and merchants. Other platforms have also warmed up for the "Double 11" in various ways. With the launching of the "2021 Double 11" pre-sale, platforms,... continue reading

What’s changing in China’s Internet Sector in 2021?
What’s changing in China’s Internet Sector in 2021?
by Luqi
on 2021-11-05

What’s changing in China’s Internet Sector in 2021?

  Innovation is one of the key breaking points of China's future economic development, and high-pressure law enforcement in the field of intellectual property rights will become a norm. The Chinese Internet industry has entered a new world,... continue reading

Brand Breakthrough Strategy in China 2021
Brand Breakthrough Strategy in China 2021
by Luqi
on 2021-10-11

Brand Breakthrough Strategy in China 2021

China's consumer market is undergoing an unprecedented iterative innovation. We see the power of the new generations, the brands, businesses and the marketers in this transition period, causing more confusion. As a Chinese marketing agency, we recom... continue reading

Who are the Gen Z in China
Who are the Gen Z in China
by Luqi
on 2021-10-07

Who are the Gen Z in China

Who are the Gen Z in ChinaThe term "Gen Z" has been a hot topic this year, and many researchers are starting to analyze the Gen Z population. Trying to understand China’s Gen Z would help us to shape the future of marketing in China.Who is Gen Z in C... continue reading

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