Chinese Marketing Insights & News

by Luqi
on 2020-10-22

The Best Weibo Event Marketing Campaign Types

The Best Weibo Event Marketing Campaign Types

There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading

by Luqi
on 2020-10-22

Tips to launch a successful Baidu Paid Advertising Campaign in China

Tips to launch a successful Baidu Paid Advertising Campaign in China

Baidu Advertising Rules First, you need to study The Advertising Regulation in China. Below you will see a list of the biggest changes that were made as a result of this law. Misleading Content false or misleading content is strictly prohib... continue reading

by Luqi
on 2020-10-21

Tips to Rank Better on Baidu With Technical SEO

Tips to Rank Better on Baidu With Technical SEO

China is the most populated country on the planet and boasts more than 640 million internet users. Any marketers are willing to put in the time and effort into launching a successful digital marketing campaign into China, the rewards should be optimi... continue reading

by Luqi
on 2020-10-20

Top Key Strategies to Market Your Business in China using WeChat

Top Key Strategies to Market Your Business in China using WeChat

Market entry to the China market is a leap of faith for most oversea companies. Understand the Challenges to Tap Into Chinese Market The challenge of Chinese market entry has become increasingly important for Western companies of all shapes... continue reading

by Luqi
on 2020-10-16

How International Brands leverage on live stream to boost sales in China

How International Brands leverage on live stream to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

by Luqi
on 2020-10-15

How to Drive Cost-Effective Campaign Result via Baidu Advertising

How to Drive Cost-Effective Campaign Result via Baidu Advertising

Do we all know the main reasons why advertisers favour Baidu to promote their products or services to Chinese consumers? One of the significant reason is that Baidu has the biggest search market share across both desktop and mobile in China. Baidu do... continue reading

by Luqi
on 2020-10-14

Three Ways To Get The Chinese Keyword Ideas from Baidu

Three Ways To Get The Chinese Keyword Ideas from Baidu

SEO (search engine optimization) is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring your business more traffic. These are the types of keywords for your reference: Ge... continue reading

by Luqi
on 2020-10-13

How to Choose the Right Wechat Official Account Type?

How to Choose the Right Wechat Official Account Type?

More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading

by Luqi
on 2020-10-12

5 Useful Baidu Tools To Help Success in China Marketing

5 Useful Baidu Tools To Help Success in China Marketing

Baidu has a Chinese search engine with over 750 million web pages which were established in 2000 and has become one of the world’s largest internet companies. Baidu accounts for well over 70% of Chinese internet search queries with tens of billions o... continue reading

by Luqi
on 2020-10-11

Important Chinese SEO Tips to rank on Baidu

Important Chinese SEO Tips to rank on Baidu

As more and more Chinese online, Baidu continues to innovate to meet their increasingly diverse tastes. With their goal of best serving the needs of their users and customers with intelligent and relevant solutions, they look forward to a robust futu... continue reading