In this article, you will be able to find valuable content strategies and get your technical and on-page SEO done right. These are important foundational building blocks to build your SEO strategy upon, but in order to attract valuable backlinks to d... continue reading
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Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading
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China is an increasing consumer society which populated with massive demanding shoppers. China market occupies nearly 70% of the global luxury market. Within the Chinese luxury consumers, female shoppers are the major buyers. In this article, we woul... continue reading
Nowadays “We-Media” (aka. citizen media or individual media) is very popular in China. People use social media platforms such as WeChat, Weibo, Douyin (Tiktok), Zhihu, Xiaohongshu, QQ or others as their “We Media” platforms to publish information, ex... continue reading
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The economy in 2021 is driving the power of consumption towards digitization, brand personality and product efficiency. The report relies on the precise insights of Baidu search big data, Baidu index and stargazing chart to fully present nationa... continue reading
What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading
Jack Ma is the company’s billionaire founder founded Alibaba in 1999. Alibaba was initially created as a B2B platform with the intention of connecting Chinese manufacturers with overseas buyers. Today, Taobao’s displays are close to a billion product... continue reading
What is Bilibili?Bilibili is one of the most popular video-sharing platforms in China. Users can submit, view, and add commentary subtitles on videos. After more than ten years of development, the video platform built an ecosystem that continuously p... continue reading
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The COVID-19 epidemic has driven the continuous development of China's online education market.After months of school closure, Chinese schools have finally begun to resume classes gradually in recent days. During the stay-at-home period, the schools... continue reading
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Bilibili first launched its website in June 2009 and the “Bilibili” brand was officially created in January 2010. Bilibili started as a content community inspired by anime, comics and games (ACG) which focused on Japanese anime, manga and video games... continue reading
