China Market Insights

by Luqi
on 2021-01-21

2021 SEO Content Tips To Top Your Site Ranking on Baidu

2021 SEO Content Tips To Top Your Site Ranking on Baidu

In this article, you will be able to find valuable content strategies and get your technical and on-page SEO done right. These are important foundational building blocks to build your SEO strategy upon, but in order to attract valuable backlinks to d... continue reading

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by Luqi
on 2021-01-17

Top 5 Proven China marketing tactics for beauty brands in 2021

Top 5 Proven China marketing tactics for beauty brands in 2021

Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading

by Luqi
on 2021-01-15

New Marketing Trends in China Luxury Market 2021

New Marketing Trends in China Luxury Market 2021

China is an increasing consumer society which populated with massive demanding shoppers. China market occupies nearly 70% of the global luxury market. Within the Chinese luxury consumers, female shoppers are the major buyers. In this article, we woul... continue reading

by YIVA Digital Team
on 2021-01-12

How To Write Catchy Headlines on We-media in China

How To Write Catchy Headlines on We-media in China

Nowadays “We-Media” (aka. citizen media or individual media) is very popular in China. People use social media platforms such as WeChat, Weibo, Douyin (Tiktok), Zhihu, Xiaohongshu, QQ or others as their “We Media” platforms to publish information, ex... continue reading

by Luqi
on 2021-01-11

How Baidu brings marketing growth to the brand in 2021?

How Baidu brings marketing growth to the brand in 2021?

The economy in 2021 is driving the power of consumption towards digitization, brand personality and product efficiency. The report relies on the precise insights of Baidu search big data, Baidu index and stargazing chart to fully present nationa... continue reading

by Luqi
on 2021-01-09

Tmall Marketing Starter Guide For Foreign Brands in 2021

Tmall Marketing Starter Guide For Foreign Brands in 2021

What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading

by Luqi
on 2021-01-08

Business Development of Alibaba & Key Market Challeneges in 2021

Business Development of Alibaba & Key Market Challeneges in 2021

Jack Ma is the company’s billionaire founder founded Alibaba in 1999. Alibaba was initially created as a B2B platform with the intention of connecting Chinese manufacturers with overseas buyers. Today, Taobao’s displays are close to a billion product... continue reading

by Luqi
on 2021-01-04

Bilibili China Marketing Guide For Foreign Brands

Bilibili China Marketing Guide For Foreign Brands

What is Bilibili?Bilibili is one of the most popular video-sharing platforms in China. Users can submit, view, and add commentary subtitles on videos. After more than ten years of development, the video platform built an ecosystem that continuously p... continue reading

by Kevin Goodwin
on 2021-01-02

“Stay at home” era see uptrend in China’s EdTech

“Stay at home” era see uptrend in China’s EdTech

The COVID-19 epidemic has driven the continuous development of China's online education market.After months of school closure, Chinese schools have finally begun to resume classes gradually in recent days. During the stay-at-home period, the schools... continue reading

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by Luqi
on 2021-01-02

How Brands Use Bilibili To Target GEN Z in China Market

How Brands Use Bilibili To Target GEN Z in China Market

Bilibili first launched its website in June 2009 and the “Bilibili” brand was officially created in January 2010. Bilibili started as a content community inspired by anime, comics and games (ACG) which focused on Japanese anime, manga and video games... continue reading

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