China enters 2026 at one of the most consequential transition points in its modern economic history. With GDP reaching 140 trillion yuan, the country is no longer navigating a question of scale, but one of economic identity. The conclusion of the 1... continue reading
The Rise of “东北大花 / Dongbei Big Flower” as a Chinese Fashion PhenomenonOver the past two years, one of China’s most unexpected visual revivals has captured attention far beyond fashion circles. Known as “Dongbei Big Flower,” this bold floral aest... continue reading
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In 2026, the new tea beverage industry in China is charting a daring course that feels as if it is simultaneously sailing the deep sea and skimming the sunlit surface of a vast ocean. This dual metaphor—“half deep sea, half far ocean”—captures an ind... continue reading
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Every year, China hosts over 10,000 exhibitions annually, attracting more than 30 million business visitors from 200+ countries, making it a vital hub for global commerce. China's vibrant trade fair landscape offers an unparalleled gateway for Europe... continue reading
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China is the world’s second-largest advertising market, with a projected digital ad spend exceeding US$190 billion by 2025. With over 1.05 billion internet users, a mobile-first population, and deeply integrated e-commerce ecosystems, the Chinese mar... continue reading
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In July 2025, China’s top policymakers have officially confirmed that Hainan Free Trade Port (HFTP) will implement its long-anticipated "customs closure" (“封关运作”) on December 18, 2025. While the term “封关” (literally “port closure”) may suggest... continue reading
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As global businesses increasingly explore the massive Chinese market, WeChat Mini Programs have become an indispensable part of the digital strategy. However, for developers and marketers outside of Mainland China, navigating the ecosystem—especially... continue reading
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The WeChat Mini Program AppID (小程序 AppID) is a unique identifier essential for development, configuration, and backend integrations. There are two simple ways to find it:... continue reading
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China's search engine market has undergone significant transformations since 2000, shifting from a nascent phase to a mature ecosystem driven by AI, mobile technology, and vertical specialization. This evolution, characterized by four distinct stages... continue reading
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China’s digital landscape continues to evolve at a breathtaking pace, presenting both remarkable opportunities and unique challenges for global brands. As of mid‑2025, savvy marketers targeting Chinese consumers must grasp a rich tapestry of cultural... continue reading
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