China’s digital landscape continues to evolve at a breathtaking pace, presenting both remarkable opportunities and unique challenges for global brands. As of mid‑2025, savvy marketers targeting Chinese consumers must grasp a rich tapestry of cultural... continue reading
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The mid‑year 618 Shopping Festival has evolved far beyond a simple discount event. This year, it became a strategic showcase highlighting how Chinese e-commerce is redefining itself through smarter spending, advanced tech, high‑impact content, policy... continue reading
As global businesses aim to tap into China's vast digital market, understanding the landscape of Chinese search engines becomes paramount. With over a billion internet users, China's online ecosystem offers immense opportunities, but it operates diff... continue reading
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Why TikTok Marketing is Essential for Travel Brands In 2025, TikTok isn’t just a source of inspiration—it’s the starting point of the modern traveler's itinerary. According to TikTok’s 2024 Marketing Science report, 66% of users say TikTok is the mos... continue reading
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In recent years, the integration of live streaming e-commerce and traditional e-commerce platforms has become a defining trend in China's digital economy. Companies like Alibaba, JD.com, and ByteDance (the parent company of TikTok and Douyin) have be... continue reading
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In recent years, China's automotive industry has experienced fast transformation. Technological alliances and partnerships becoming an increasingly focus in each brand's strategy. As the competition and entry barriers in the rise in the EV car catego... continue reading
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When writing creative ad copy for the Chinese market, we need to closely consider the audiences, the culture differences, the brand proposition, the product features, creatives and the user journeys. Different products and user journeys caused differ... continue reading
China's social media users is forecasted to increase by 20% from 2022 to 2027, reaching 1.2 billions in total, followed by India (1.17 billion) and U.S. (327 million). China's social media market is characterized by its unique composition and th... continue reading
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Since China made significant adjustments to the travel restriction in January 2023, including loosening restrictions on cross-regional and cross-border movement. This marks the end of almost three years of restricted immigration activities, and Chine... continue reading
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In our market insights on China's cross-border ecommerce and second-hand luxury shopping, we believe that in the second-hand luxury industry, the existence of offline physical stores will continue to be disrupted. However, as new consumer brands emer... continue reading
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