Chinese Marketing Insights & News

by admin
on 2020-06-03

How to connect leads between WeChat and CRM?

How to connect leads between WeChat and CRM?

Technically, connect the lead data generated on WeChat to the third-party platform or CRM is not a problem, but the challenge is to identify the sales leads from your WeChat followers.Firstly, we need to clarify that WeChat refers to the WeChat offic...

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by admin
on 2020-05-28

Baidu Q2-2020: Baidu App search increased by 28%

Baidu Q2-2020: Baidu App search increased by 28%

Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year...

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by Kevin Goodwin
on 2020-05-07

How to do Chinese KOL Marketing?

How to do Chinese KOL Marketing?

What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro...

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by Kevin Goodwin
on 2020-05-03

What is Baidu's oCPC bidding model

What is Baidu's oCPC bidding model

oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform (信息流广告平台. So, what exactly is conversion bidding? Let...

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by Kevin Goodwin
on 2020-05-03

What's the difference between Tiktok and Douyin?

What's the difference between Tiktok and Douyin?

Since ByteDance launched Douyin (抖音) in 2016, this short video app has soon gone viral in China. One year later, ByteDance launched Tiktok, aka the Douyin overseas version, targeting at oversea users mainly in United States and Europe.The two apps...

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by Feiya Gao
on 2020-04-29

How to Migrate WeChat Official Account

How to Migrate WeChat Official Account

What is WeChat Official Account migration?The official account does not support direct change. The public platform introduces WeChat OA (official account) migration function, through which followers, violation records, posts/articles/documents (optio...

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by Jerry
on 2020-04-20

Tencent bring its new 「Tencent Homeworker"」 App online

Tencent bring its new 「Tencent Homeworker"」 App online

Tencent recently launched a new educational product Tencent Homeworker App. Meanwhile, the Tencent Homeworker WeChat mini-programme was also shown up to make it easy to use by teachers and students on WeChat. Tencent Homeworker is an o...

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by Jerry
on 2020-04-20

Multi-channel network (MCN) and hottest social media platforms in China

Multi-channel network (MCN) and hottest social media platforms in China

In 2015, there were only 160 MCN (multi-channel network) institutions in China, by 2019, it had developed to 6500. The market size was 800 million yuan in 2015, by now it has exceeded 10 billion yuan, and more than 90% of the current domestic KOL hav...

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by Jerry
on 2020-04-16

The prediction of Chinese influencer economy in 2020

The prediction of Chinese influencer economy in 2020

This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video...

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by Jerry
on 2020-04-15

Will e-commerce live streaming be the next opportunity in China

Will e-commerce live streaming be the next opportunity in China

On April 1st, Luo Yonghao— the founder of Smartisan Technology held a live streaming show on Douyin and sold 110 million within just 3 hours. The addition of Luo Yonghao makes the competition of e-commerce live streaming even more intense. The next d...

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