Chinese Marketing Insights & News

by Luqi
on 2020-07-31

E-Commerce Giants Compete for the Last 1 Kilometer, the Community Shop Becomes the New Favorite

E-Commerce Giants Compete for the Last 1 Kilometer, the Community Shop Becomes the New Favorite

In the past two years, major e-commerce platforms have opened chain supermarkets. Jingdong convenience stores, Suning stores, Tmall stores and other mini stores have opened near the communities in China. In addition, the layout of small shops in...

Continue reading...

by Rachel
on 2020-07-14

KPL Started Precise Marketing New Model under National E-Sports

KPL Started Precise Marketing New Model under National E-Sports

In 2019, marketing people are all planning sports marketing in 2020 which suppose to have a series of sports competitions  As we went into 2020, the world seems to be out of the established track. All the sports including the Olympic Games, the...

Continue reading...

by Luqi
on 2020-07-07

The Parent Company of Michael Kors, Capri Group, Lost $550 Million in the First Quarter

The Parent Company of Michael Kors, Capri Group, Lost $550 Million in the First Quarter

Capri, the parent company of Michael Kors, lost 11.3% in sales to $1192 million in the fourth quarter ending March 28, with a net loss of $551 million, compared with a net profit of $19 million in the same period last year, according to fashion busin...

Continue reading...

by Rachel
on 2020-06-30

Chinese tech giants’ new market: street vendors

Chinese tech giants’ new market: street vendors

One night, it was an ordinary walkway in a residential compound in an eastern suburb of Beijing. The next night, it was a night market. Days later, it was gone again. For a short while, dozens of stalls were set up along a walkway inside the communit...

Continue reading...

by Luqi
on 2020-06-24

ByteDance into E-commerce, New Situation of Live E-commerce Platform

ByteDance into E-commerce, New Situation of Live E-commerce Platform

With more than 400 million of the daily active users, TikTok is planning to enter the eCommerce business.There are old e-commerce platforms like Suning, Jingdong and Ali before, and the competition between them lasted a long time. When the e-commerce...

Continue reading...

by admin
on 2020-06-03

How to connect leads between WeChat and CRM?

How to connect leads between WeChat and CRM?

Technically, connect the lead data generated on WeChat to the third-party platform or CRM is not a problem, but the challenge is to identify the sales leads from your WeChat followers.Firstly, we need to clarify that WeChat refers to the WeChat offic...

Continue reading...

by admin
on 2020-05-28

Baidu Q2-2020: Baidu App search increased by 28%

Baidu Q2-2020: Baidu App search increased by 28%

Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year...

Continue reading...

TAGS:
by Kevin Goodwin
on 2020-05-07

How to do Chinese KOL Marketing?

How to do Chinese KOL Marketing?

What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro...

Continue reading...

TAGS:
by Kevin Goodwin
on 2020-05-03

What is Baidu's oCPC bidding model

What is Baidu's oCPC bidding model

oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform (信息流广告平台. So, what exactly is conversion bidding? Let...

Continue reading...

TAGS:
by Kevin Goodwin
on 2020-05-03

What's the difference between Tiktok and Douyin?

What's the difference between Tiktok and Douyin?

Since ByteDance launched Douyin (抖音) in 2016, this short video app has soon gone viral in China. One year later, ByteDance launched Tiktok, aka the Douyin overseas version, targeting at oversea users mainly in United States and Europe.The two apps...

Continue reading...