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KOC marketing

China's Key Opinion Consumers and why you should care about them?
China's Key Opinion Consumers and why you should care about them?
by Luqi
on 2021-04-12

China's Key Opinion Consumers and why you should care about them?

Key Opinion Consumer (KOC) is the latest form of influencers in China, who are experts in testing and reviewing products. Their content is highly reliable which is why the followers will actually refer to this important role in the decision-making pr... continue reading

What's the Differences Between KOL and KOC
What's the Differences Between KOL and KOC
by Luqi
on 2020-09-15

What's the Differences Between KOL and KOC

After years of development, KOL marketing  has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method  to produce and disseminate content.&... continue reading

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