Chinese Marketing Insights & News

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on 2020-07-14

KPL Started Precise Marketing New Model under National E-Sports

KPL Started Precise Marketing New Model under National E-Sports

In 2019, marketing people are all planning sports marketing in 2020 which suppose to have a series of sports competitions  As we went into 2020, the world seems to be out of the established track. All the sports including the Olympic Games, the... continue reading

by
on 2020-06-30

Chinese tech giants’ new market: street vendors

Chinese tech giants’ new market: street vendors

One night, it was an ordinary walkway in a residential compound in an eastern suburb of Beijing. The next night, it was a night market. Days later, it was gone again. For a short while, dozens of stalls were set up along a walkway inside the communit... continue reading

by Kevin Goodwin
on 2019-12-02

2020 China Digital Marketing Trends

2020 China Digital Marketing Trends

According to  2020 China Digital Marketing Trend Report. Mobile, Personalised targeting and Anti-fraud are still the three major trends in Chinese digital marketing.Be More MobileAdvertising investment is closely related to the current informati... continue reading

by Feiya Gao
on 2017-03-23

Web browser market share in China - 2016 Q4

Web browser market share in China - 2016 Q4

The latest Chinese computer OS market share data is collected and reported by Baidu, the biggest search engine in China, based on visitor data in over 1.5 million websites in China during Q4 2016.The stats shows that in China:- Over 56% of online pop... continue reading

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by Feiya Gao
on 2016-12-14

2017 Chinese New Year

2017 Chinese New Year

The Christmas is coming in the UK next week, and the New Year's eve will be also in 2 weeks time. The festive season is about to start! In China, people are not only celebrating this year's Christmas and New Year, a even bigger event coming afterward... continue reading

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