Chinese Market Insights

#KOL marketing

Chinese Emerging Economy of Influencers
Chinese Emerging Economy of Influencers
by Luqi
on 2022-12-06

Chinese Emerging Economy of Influencers

Chinese Emerging Economy of InfluencersWith the popularization of the "Internet+" concept, we are entering an era of a "new economy", and in this context, the fan economy is growing rapidly. As early as 2019, the market size of fan economy-related in... continue reading

What's the Differences Between KOL and KOC
What's the Differences Between KOL and KOC
by Luqi
on 2020-09-15

What's the Differences Between KOL and KOC

After years of development, KOL marketing  has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method  to produce and disseminate content.&... continue reading

How KOLs Effect Brand Marketing in China?
How KOLs Effect Brand Marketing in China?
by Luqi
on 2020-09-02

How KOLs Effect Brand Marketing in China?

Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. In the era of online marketing, brand marketing has evolved from "mass advertising" t... continue reading

POPULAR POSTS

TAGS