Chinese Marketing Insights & News

KOL marketing

by Luqi
on 2020-09-15

What's the Differences Between KOL and KOC

What's the Differences Between KOL and KOC

After years of development, KOL marketing  has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method  to produce and disseminate content.&... continue reading

by Luqi
on 2020-09-02

How KOLs Effect Brand Marketing in China?

How KOLs Effect Brand Marketing in China?

Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. In the era of online marketing, brand marketing has evolved from "mass advertising" t... continue reading