China Market Insights

KOL marketing

What's the Differences Between KOL and KOC
What's the Differences Between KOL and KOC
by Luqi
on 2020-09-15

What's the Differences Between KOL and KOC

After years of development, KOL marketing  has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method  to produce and disseminate content.&... continue reading

How KOLs Effect Brand Marketing in China?
How KOLs Effect Brand Marketing in China?
by Luqi
on 2020-09-02

How KOLs Effect Brand Marketing in China?

Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. In the era of online marketing, brand marketing has evolved from "mass advertising" t... continue reading

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