Chinese Marketing Insights & News

advertising

by Valeria
on 2019-07-18

What's Baidu In-Feed Ads

What's Baidu In-Feed Ads

News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio...

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by Valeria
on 2019-07-15

Baidu Ad Creative Specifications and Ad Formats

Baidu Ad Creative Specifications and Ad Formats

Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines...

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