Chinese Marketing Insights & News

KOL

by Kevin Goodwin
on 2020-05-07

How to do Chinese KOL Marketing?

How to do Chinese KOL Marketing?

What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro...

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by Jerry
on 2020-04-16

The prediction of Chinese influencer economy in 2020

The prediction of Chinese influencer economy in 2020

This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video...

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