Chinese Market Insights

#KOL

Chinese Emerging Economy of Influencers
Chinese Emerging Economy of Influencers
by Luqi
on 2022-12-06

Chinese Emerging Economy of Influencers

Chinese Emerging Economy of InfluencersWith the popularization of the "Internet+" concept, we are entering an era of a "new economy", and in this context, the fan economy is growing rapidly. As early as 2019, the market size of fan economy-related in... continue reading

How to do Chinese KOL Marketing?
How to do Chinese KOL Marketing?
by Kevin Goodwin
on 2020-05-07

How to do Chinese KOL Marketing?

What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro... continue reading

TAGS:

The prediction of Chinese influencer economy in 2020
The prediction of Chinese influencer economy in 2020
by Jerry
on 2020-04-16

The prediction of Chinese influencer economy in 2020

This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video... continue reading

POPULAR POSTS

TAGS