Chinese Marketing Insights & News

live stream

by Luqi
on 2020-09-08

How International Brands leverage on live stream commerce to boost sales in China

How International Brands leverage on live stream commerce to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

by Jerry
on 2020-04-15

Will e-commerce live streaming be the next opportunity in China

Will e-commerce live streaming be the next opportunity in China

On April 1st, Luo Yonghao— the founder of Smartisan Technology held a live streaming show on Douyin and sold 110 million within just 3 hours. The addition of Luo Yonghao makes the competition of e-commerce live streaming even more intense. The next d... continue reading