Chinese Market Insights

#live stream

Self-Made Reality Shows on Zhihu
Self-Made Reality Shows on Zhihu
by Luqi
on 2022-12-07

Self-Made Reality Shows on Zhihu

Live Shows on Zhihu: Reach Over 100 Million Active users on the Platform"Apart from long video platforms such as Youku, iQIYI, and Tencent, platforms such as TikTok, KuaiShou, Xiaohongshu, Zhihu, and BiliBili are also venturing into the reality show... continue reading

How International Brands leverage on live stream commerce to boost sales in China
How International Brands leverage on live stream commerce to boost sales in China
by Luqi
on 2020-09-08

How International Brands leverage on live stream commerce to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

Will e-commerce live streaming be the next opportunity in China
Will e-commerce live streaming be the next opportunity in China
by Jerry
on 2020-04-15

Will e-commerce live streaming be the next opportunity in China

On April 1st, Luo Yonghao— the founder of Smartisan Technology held a live streaming show on Douyin and sold 110 million within just 3 hours. The addition of Luo Yonghao makes the competition of e-commerce live streaming even more intense. The next d... continue reading

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