Chinese Marketing Insights & News

weibo marketing

by Luqi
on 2020-10-22

The Best Weibo Event Marketing Campaign Types

The Best Weibo Event Marketing Campaign Types

There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading

by Luqi
on 2020-10-09

How Does Weibo Manage Crisis Online in China?

How Does Weibo Manage Crisis Online in China?

Chinese Social Media have developed rapidly over the last ten years. Starting with BBS forums and moving on to blogs, the focus today is on Weibo. Social media allows businesses and brands to engage in timely and continuous dialogue with consumers an... continue reading

by Luqi
on 2020-10-03

5 Typical Types of Brand Communication on Weibo

5 Typical Types of Brand Communication on Weibo

Understanding the status of your Weibo account is efficient in order to create a Weibo account that supports your business.  By looking at a large number of corporate and organizational Weibo accounts, we found that Weibo accounts can be classif... continue reading