Chinese Marketing Insights & News

Chinese Market

by Luqi
on 2020-10-20

Top Key Strategies to Market Your Business in China using WeChat

Top Key Strategies to Market Your Business in China using WeChat

Market entry to the China market is a leap of faith for most oversea companies. Understand the Challenges to Tap Into Chinese Market The challenge of Chinese market entry has become increasingly important for Western companies of all shapes... continue reading

by Luqi
on 2020-10-09

How Does Weibo Manage Crisis Online in China?

How Does Weibo Manage Crisis Online in China?

Chinese Social Media have developed rapidly over the last ten years. Starting with BBS forums and moving on to blogs, the focus today is on Weibo. Social media allows businesses and brands to engage in timely and continuous dialogue with consumers an... continue reading

by Luqi
on 2020-10-08

How to Promote Western Brands in the China Market?

How to Promote Western Brands in the China Market?

How to improve Baidu PPC results ?Western brands can drive success by dominating in Baidu PPC campaigns. Advertising on Baidu is not the same as the Google AdWords experience. It isn’t as simple as entering a credit card, choosing keywords or writing... continue reading

by Luqi
on 2020-09-06

Killer Tips you need to know to run a successful Online Retail Business in Covid-19

Killer Tips you need to know to run a successful Online Retail Business in Covid-19

Sourcing products from China is an attractive opportunity for shop owners around the world. However, if you are new to the Chinese market, if you are not in the country, or don’t have any trustworthy contacts in your business yet, purchasing goods fr... continue reading

by Luqi
on 2020-08-27

ByteDance Brings Opportunities to Content Creators

ByteDance Brings Opportunities to Content Creators

 ByteDance, one of the fast growing Chinese internet giant, owns 5 core content platforms, Toutiao, XiGua Videos, Douyin (TikTok), Huoshan, Wukong Wenda (Wukong Q&A). They are already interconnected with video content. Content productio... continue reading

by
on 2020-07-14

KPL Started Precise Marketing New Model under National E-Sports

KPL Started Precise Marketing New Model under National E-Sports

In 2019, marketing people are all planning sports marketing in 2020 which suppose to have a series of sports competitions  As we went into 2020, the world seems to be out of the established track. All the sports including the Olympic Games, the... continue reading

by admin
on 2020-05-28

Baidu Q2-2020: Baidu App search increased by 28%

Baidu Q2-2020: Baidu App search increased by 28%

Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year... continue reading

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by Jerry
on 2020-04-20

Tencent bring its new 「Tencent Homeworker"」 App online

Tencent bring its new 「Tencent Homeworker"」 App online

Tencent recently launched a new educational product Tencent Homeworker App. Meanwhile, the Tencent Homeworker WeChat mini-programme was also shown up to make it easy to use by teachers and students on WeChat. Tencent Homeworker is an o... continue reading

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by Jerry
on 2020-04-16

The prediction of Chinese influencer economy in 2020

The prediction of Chinese influencer economy in 2020

This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video... continue reading

by Jerry
on 2020-04-01

The industries that may hike under Covid19 pandemic - Part 2

The industries that may hike under Covid19 pandemic - Part 2

EntertainmentIn 2019, China's independent research and development games have generated about 27 billion dollar in China, and about USD 9 billion in the foreign market. Among overseas markets, the United States, Japan, and South Korea account for nea... continue reading