Chinese Market Insights

Chinese Market

China Car Market Report 2023H1
China Car Market Report 2023H1
by YIVA Digital Team
on 2023-10-03

China Car Market Report 2023H1

In recent years, China's automotive industry has experienced fast transformation. Technological alliances and partnerships becoming an increasingly focus in each brand's strategy. As the competition and entry barriers in the rise in the EV car catego... continue reading

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China’s Outbound Travel Outlook 2023
China’s Outbound Travel Outlook 2023
by ziyan
on 2023-05-16

China’s Outbound Travel Outlook 2023

Since China made significant adjustments to the travel restriction in January 2023, including loosening restrictions on cross-regional and cross-border movement. This marks the end of almost three years of restricted immigration activities, and Chine... continue reading

To Be A "Destination": New Consumer Brands Are Going from Online to Offline Stores
To Be A "Destination": New Consumer Brands Are Going from Online to Offline Stores
by ziyan
on 2023-04-21

To Be A "Destination": New Consumer Brands Are Going from Online to Offline Stores

In our market insights on China's cross-border ecommerce and second-hand luxury shopping, we believe that in the second-hand luxury industry, the existence of offline physical stores will continue to be disrupted. However, as new consumer brands emer... continue reading

Why are Virtual Lover Games Becoming Popular in China?
Why are Virtual Lover Games Becoming Popular in China?
by ziyan
on 2023-04-07

Why are Virtual Lover Games Becoming Popular in China?

Nowadays, more and more young people have labeled themselves as "anti-social". Under rapidly developing technology and communication facilities, face-to-face social interaction and "old-school" dating habits have lost their importance and romantic me... continue reading

Small Theatre Productions Have Great Potential in China
Small Theatre Productions Have Great Potential in China
by ziyan
on 2023-03-28

Small Theatre Productions Have Great Potential in China

People are yearning for poetic life and faraway scenery. A performance cannot let audiences reach faraway places, but it can make them experience "life elsewhere". In recent years, with the huge success of the filmization of theatre IPs by Kaixin Mah... continue reading

What does Chinese Gen-Z’s "Punk- Regimen Lifestyle"  Mean to Brands?
What does Chinese Gen-Z’s "Punk- Regimen Lifestyle"  Mean to Brands?
by ziyan
on 2023-02-28

What does Chinese Gen-Z’s "Punk- Regimen Lifestyle" Mean to Brands?

Chinese young generations are contradictory in their wellbeing lifestyle. They diligently do skincare and use liver-protecting tablets while staying up late, they use digestion powder after eating spicy hot pot, and they wear knee pads while clubbing... continue reading

International Schools, What does the Chinese Market Need?
International Schools, What does the Chinese Market Need?
by ziyan
on 2023-02-19

International Schools, What does the Chinese Market Need?

"Knowledge Changes Destiny" has always been an unfaded belief hanging over Chinese people’s heads. Therefore, receiving good education is extremely important to Chinese parents as a way for children to maintain and to improve their economic situation... continue reading

Fever of The Wandering Earth and The Three-Body Problem: Welcome to the Chinese Science Fiction World.
Fever of The Wandering Earth and The Three-Body Problem: Welcome to the Chinese Science Fiction World.
by ziyan
on 2023-02-12

Fever of The Wandering Earth and The Three-Body Problem: Welcome to the Chinese Science Fiction World.

Rewind to 2019, when the science fiction film The Wandering Earth surged to RMB ¥4.6 billion at the box office during the Spring Festival period, accounting for 23.6% of the RMB ¥19.5 billion box office of science fiction films in the Chinese market... continue reading

Social Apps in China Are Optimistic about the Metaverse
Social Apps in China Are Optimistic about the Metaverse
by ziyan
on 2023-01-30

Social Apps in China Are Optimistic about the Metaverse

Mark Zuckerberg has made the biggest empty promise about the "Metaverse", as Facebook, which renamed Meta, spend USD $10 billion in 2021 trying to develop metaverse software and hardware, and launched the VR social platform Horizon. But, desperately,... continue reading

Will Vintage Become China’s  Next  Trend in Fashion?
Will Vintage Become China’s  Next  Trend in Fashion?
by ziyan
on 2023-01-20

Will Vintage Become China’s Next Trend in Fashion?

Why Second-hand Louis Vuitton bags are winning GenZ 's heart?Second-hand e-commerce platforms, such as Vestiair, which has valued at $1.7 billion, and Xianyu (IdleFish), the largest second-hand trading platform in China, which has reached more than 3... continue reading

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