Chinese Market Insights

Chinese Market

Will Camping Become the Next Blue Ocean in China?
Will Camping Become the Next Blue Ocean in China?
by Luqi
on 2022-05-11

Will Camping Become the Next Blue Ocean in China?

Camping has always been one of the popular choices for leisure vacations. According to the data of Qyer.com, the popularity of camping has increased by 303.5% in 2020. Camping is a trending activity now and has become one of the popular social media... continue reading

The mobile Internet showed peak in user traffic growth in Q1 2022
The mobile Internet showed peak in user traffic growth in Q1 2022
by Luqi
on 2022-05-07

The mobile Internet showed peak in user traffic growth in Q1 2022

With the overall stabilization of the scale of mobile Internet users, a small peak in traffic growth was observed in the first quarter of 2022, reaching 1.183 billion by the end of March. The network usage of users continued to grow steadily, and the... continue reading

The development of Chinese live broadcast industry in 2022
The development of Chinese live broadcast industry in 2022
by Luqi
on 2022-04-27

The development of Chinese live broadcast industry in 2022

In recent years, the development of the digital economy has encouraged enterprises to migrate to cloud technology which has become a key national strategy. The underlying technologies related to live broadcasting have also been frequently encour... continue reading

The future of Metaverse in China that you need to know
The future of Metaverse in China that you need to know
by Luqi
on 2022-04-20

The future of Metaverse in China that you need to know

In a fast-moving market like China, brands are more likely to embrace emerging technologies and digital innovations to achieve market segmentation and win consumers. There will be more brands that will try Metaverse and NFTs in their marketing campai... continue reading

How to increase traffic to Douyin short videos
How to increase traffic to Douyin short videos
by Luqi
on 2022-04-20

How to increase traffic to Douyin short videos

Douyin short video is an online marketing channel with massive traffic of 600 million daily active users using the app an average of 67 minutes per day. Thus, Douyin is the right place to enhance product exposure and brand awareness. Besides, th... continue reading

2022 Top Ten Trends and Lifestyle by Douyin E-commerce
2022 Top Ten Trends and Lifestyle by Douyin E-commerce
by Luqi
on 2022-04-07

2022 Top Ten Trends and Lifestyle by Douyin E-commerce

In the past year, many changes have taken place in all aspects of society, and at the same time new cultural systems, aesthetic styles and living standards have been redefined. In order to help apparel brands to keep up with trends, the Douyin E... continue reading

Insights into the consumer market of digital development in 2022
Insights into the consumer market of digital development in 2022
by Luqi
on 2022-03-31

Insights into the consumer market of digital development in 2022

1. The macro-economy is stabilizing and moving towards a higher level, and the Internet penetration continues to drive changes in the consumer marketThe national income per capita has gradually approached the standard of high-income countries, and th... continue reading

The 8 factors of successful Xiaohongshu content
The 8 factors of successful Xiaohongshu content
by Luqi
on 2022-03-29

The 8 factors of successful Xiaohongshu content

1.Catchy titleSelect keywords that are relevant to the content, and the title should be as interesting as possible to catch attention.2.Post structureChoose trending topics as themes with SEO keywords, structure the post with relevant points.3.Ending... continue reading

How to achieve business sustainability in new consumer brands?
How to achieve business sustainability in new consumer brands?
by Luqi
on 2022-03-25

How to achieve business sustainability in new consumer brands?

The emergence of new consumer brandsAn important background for the emergence of new brands lies in the differentiation of product categories, the diversification of consumer demands, scenarios, and self-expression. The growth of new consumer brands... continue reading

Top 6 Social Media and Digital Marketing Trends in 2022
Top 6 Social Media and Digital Marketing Trends in 2022
by Luqi
on 2022-03-18

Top 6 Social Media and Digital Marketing Trends in 2022

1. The competition will become more intenseAccording to Wordstream statistics, social video has a market share of 1,200% higher than that of graphic information. Traditional media and technology companies have also entered the video industry with var... continue reading

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