Chinese Market Insights

Chinese Market

Brand Breakthrough Strategy in China 2021
Brand Breakthrough Strategy in China 2021
by Luqi
on 2021-10-11

Brand Breakthrough Strategy in China 2021

China's consumer market is undergoing an unprecedented iterative innovation. We see the power of the new generations, the brands, businesses and the marketers in this transition period, causing more confusion. As a Chinese marketing agency, we recom... continue reading

Who are the Gen Z in China
Who are the Gen Z in China
by Luqi
on 2021-10-07

Who are the Gen Z in China

Who are the Gen Z in ChinaThe term "Gen Z" has been a hot topic this year, and many researchers are starting to analyze the Gen Z population. Trying to understand China’s Gen Z would help us to shape the future of marketing in China..Who is Gen Z in... continue reading

TAGS:

How to build a trendy food brand in China
How to build a trendy food brand in China
by Xu Chen
on 2021-09-22

How to build a trendy food brand in China

As we know, the food industry in China is highly competitive, especially to the young consumer market. There are so many new brands and trendy food products launched on a daily basis, while the traditional brands are also evolving themselves to defen... continue reading

6 Powerful SCRM for WeChat Enterprise Account
6 Powerful SCRM for WeChat Enterprise Account
by Luqi
on 2021-09-20

6 Powerful SCRM for WeChat Enterprise Account

What is SCRM?SCRM refers to Social Customer Relationship Management, as an extension of traditional CRM, SCRM emphasizes consumer participation and bilateral interaction. Consumers no longer exist statically as consumers of simple goods (services) or... continue reading

10 Tips for Social Media Management
10 Tips for Social Media Management
by Xu Chen
on 2021-09-17

10 Tips for Social Media Management

1. Breaking the cognition is the “Attraction” It is critical to maintaining "reverse thinking" when conducting social media operations. It is necessary to break som... continue reading

China UnionPay to Integrate WeChat and Taobao App
China UnionPay to Integrate WeChat and Taobao App
by Luqi
on 2021-09-15

China UnionPay to Integrate WeChat and Taobao App

What is UnionPay?UnionPay is a financial services institution headquartered in Shanghai, China. It mainly provides inter-bank payment and settlement services and has its own online inter-bank transaction clearing system.In August 2021, China’s payme... continue reading

Game Industry Trends in China H1 2021
Game Industry Trends in China H1 2021
by Xu Chen
on 2021-09-13

Game Industry Trends in China H1 2021

The overall performance summary of China's game industry in H1 20211. The official launched National Identity Verification Platform and the improvement of the Game Industry-standard System had helped the continued protection of the youngsters. 2.&nbs... continue reading

Baidu 2021 Q2 MAU grown to 580M
Baidu 2021 Q2 MAU grown to 580M
by YIVA Digital Team
on 2021-08-12

Baidu 2021 Q2 MAU grown to 580M

Baidu MAUs reached 580 million in June and have been on the rise. On their latest financial results, they showed a 77% daily logged-in user rate. Baidu had a very prosperous second quarter with an increase of 20% in total revenues year over year. The... continue reading

TAGS:

How is China's Internet Industry Changing in 2021
How is China's Internet Industry Changing in 2021
by Luqi
on 2021-07-22

How is China's Internet Industry Changing in 2021

Innovation is one of the keynotes of China's future economic development, and high-pressure law enforcement in the field of intellectual property rights will become a norm. Chinese Internet industry has entered a new world, a new order has been forme... continue reading

China Market: How to make unicorn Gen-Z consumer brands
China Market: How to make unicorn Gen-Z consumer brands
by Luqi
on 2021-07-13

China Market: How to make unicorn Gen-Z consumer brands

Since 2020, the new consumer investment and financing in the primary market have changed. According to IT Orange statistics, the amount of investment and financing in China's new economy consumer sector is at nearly CNY 19 billion, with as many as 12... continue reading

TAGS