China's consumer market is undergoing an unprecedented iterative innovation. We see the power of the new generations, the brands, businesses and the marketers in this transition period, causing more confusion. As a Chinese marketing agency, we recom... continue reading
Who are the Gen Z in ChinaThe term "Gen Z" has been a hot topic this year, and many researchers are starting to analyze the Gen Z population. Trying to understand China’s Gen Z would help us to shape the future of marketing in China..Who is Gen Z in... continue reading
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As we know, the food industry in China is highly competitive, especially to the young consumer market. There are so many new brands and trendy food products launched on a daily basis, while the traditional brands are also evolving themselves to defen... continue reading
What is SCRM?SCRM refers to Social Customer Relationship Management, as an extension of traditional CRM, SCRM emphasizes consumer participation and bilateral interaction. Consumers no longer exist statically as consumers of simple goods (services) or... continue reading
1. Breaking the cognition is the “Attraction” It is critical to maintaining "reverse thinking" when conducting social media operations. It is necessary to break som... continue reading
What is UnionPay?UnionPay is a financial services institution headquartered in Shanghai, China. It mainly provides inter-bank payment and settlement services and has its own online inter-bank transaction clearing system.In August 2021, China’s payme... continue reading
The overall performance summary of China's game industry in H1 20211. The official launched National Identity Verification Platform and the improvement of the Game Industry-standard System had helped the continued protection of the youngsters. 2.&nbs... continue reading
Baidu MAUs reached 580 million in June and have been on the rise. On their latest financial results, they showed a 77% daily logged-in user rate. Baidu had a very prosperous second quarter with an increase of 20% in total revenues year over year. The... continue reading
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Innovation is one of the keynotes of China's future economic development, and high-pressure law enforcement in the field of intellectual property rights will become a norm. Chinese Internet industry has entered a new world, a new order has been forme... continue reading
Since 2020, the new consumer investment and financing in the primary market have changed. According to IT Orange statistics, the amount of investment and financing in China's new economy consumer sector is at nearly CNY 19 billion, with as many as 12... continue reading
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