Chinese Market Insights

Chinese Market

Social Apps in China Are Optimistic about the Metaverse
Social Apps in China Are Optimistic about the Metaverse
by ziyan
on 2023-01-30

Social Apps in China Are Optimistic about the Metaverse

Mark Zuckerberg has made the biggest empty promise about the "Metaverse", as Facebook, which renamed Meta, spend USD $10 billion in 2021 trying to develop metaverse software and hardware, and launched the VR social platform Horizon. But, desperately,... continue reading

Will Vintage Become China’s  Next  Trend in Fashion?
Will Vintage Become China’s  Next  Trend in Fashion?
by ziyan
on 2023-01-20

Will Vintage Become China’s Next Trend in Fashion?

Why Second-hand Louis Vuitton bags are winning GenZ 's heart?Second-hand e-commerce platforms, such as Vestiair, which has valued at $1.7 billion, and Xianyu (IdleFish), the largest second-hand trading platform in China, which has reached more than 3... continue reading

What Are the Latest Investment Opportunities in China Re-opening
What Are the Latest Investment Opportunities in China Re-opening
by Luqi
on 2023-01-11

What Are the Latest Investment Opportunities in China Re-opening

What are the investment opportunities in China after relaxing Covid restriction?With China’s new Covid policy introduced on 7th Dec, 2022, the covid measurements, testing and quarantine policies have been further adjusted and optimized. 3-years of ti... continue reading

Virtual Uploaders in Live-Commerce? Changes and Unchanged in Live E-Commerce
Virtual Uploaders in Live-Commerce? Changes and Unchanged in Live E-Commerce
by Luqi
on 2022-11-18

Virtual Uploaders in Live-Commerce? Changes and Unchanged in Live E-Commerce

The overseas virtual YouTuber VOX made his first live show in China on BiliBili in May, and it was the top platform hit of the night. In 1.7 hours of live broadcast, the total revenue reached RMB 1.11 million, of which the payment rate of the live st... continue reading

Consumption Trend of Health Products and Service for Young Generation in Double 11
Consumption Trend of Health Products and Service for Young Generation in Double 11
by Luqi
on 2022-11-10

Consumption Trend of Health Products and Service for Young Generation in Double 11

Health products and services have become a necessity for young people nowadays. In this Double 11, there are more young people who are focusing on improving sleep, mental anxiety, gastrointestinal issues, teeth, skin, obesity, hair loss, and other he... continue reading

The New Trend of Content Marketing
The New Trend of Content Marketing
by Luqi
on 2022-10-14

The New Trend of Content Marketing

Nowadays users have higher expectations of content marketing. Thus, what can content marketing do?Content drives salesContent marketing has created an opportunity for interaction between brands and users. The strong association of the brand makes con... continue reading

The Rise of Virtual Idol
The Rise of Virtual Idol
by Luqi
on 2022-09-30

The Rise of Virtual Idol

The key advantage of virtual idols is that they can completely avoid disputes related to their private life. According to market research firm ResearchAndMarkets, the global virtual event market is expected to reach US$504.76 billion (about 3,270.744... continue reading

2022 China Merchant Owned Media Insight
2022 China Merchant Owned Media Insight
by Luqi
on 2022-09-16

2022 China Merchant Owned Media Insight

The owned media development of Chinese brands or merchants has gone through four stages: infancy, initial stage, growth stage, and explosive stage. The move from one stage to another stage means a further enhancement of the connection between offline... continue reading

Trend of Short Video for the Taobao Search Portal
Trend of Short Video for the Taobao Search Portal
by Luqi
on 2022-08-25

Trend of Short Video for the Taobao Search Portal

There are two familiar types of short videos on Taobao which are the homepage short video, and the shopping short video. Now, the third type of short video will be coming which is searching for short videos. For example, some products are no longer d... continue reading

Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z
Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z
by Luqi
on 2022-08-19

Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z

On August 10, the "Youth Trendy Festival" marketing campaign launched by Baidu Marketing came to a successful end. The popularity of the whole network has exploded, and it has received rave reviews. In terms of market volume, the marketing campaign h... continue reading

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