Chinese Market Insights

#short video

The Evolution of WeChat Video Channel
The Evolution of WeChat Video Channel
by Luqi
on 2022-01-24

The Evolution of WeChat Video Channel

Nowadays, people prefer watching videos rather than reading text and viewing images. As demand for short-form video grows, the importance of video content to marketing strategy is massive and still growing.WeChat launched the Short-video feature in 2... continue reading

2021’s Biggest Trends in the Chinese E-commerce
2021’s Biggest Trends in the Chinese E-commerce
by Luqi
on 2020-12-22

2021’s Biggest Trends in the Chinese E-commerce

Let’s explore 2021’s biggest trends in Chinese e-commerce:1. Cross-Border E-CommerceThis booming sector achieved a high volume of sales of more than 160 billion USD in 2020, almost double compared to the previous year.Moreover, Alibaba attempting to... continue reading

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