Marketing Insights from China

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by May
on 2019-08-09
with 0 Comments
& 33 Views

What is Weibo and how to use it in Chinese marketing

What is Weibo and how to use it in Chinese marketing

What is Weibo?Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging website. Launched by Sina Corporation on August 14, 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.&...

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by vivian
on 2019-04-25
with 0 Comments
& 167 Views

10 WeChat marketing strategies, which one is the best for you?

10 WeChat marketing strategies, which one is the best for you?

Many social media managers know that: "Certain social media activities can quickly boost certain KPI in short period of time in general ". However, they often doubt "Which activities suits to which products?" and "Which activity is bet...

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by Feiya Gao
on 2017-02-14
with 0 Comments
& 2124 Views

WeChat increases the max amount of each Red Envelop

WeChat increases the max amount of each Red Envelop

February 14, with the arrival of Valentine's Day, WeChat also quietly increased the amount of one-on-one red envelope, the Tencent technology test, one to one red envelope has been raised to the maximum amount of 520 yuan.This is not the first WeChat...

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by Feiya Gao
on 2017-02-13
with 0 Comments
& 1975 Views

Tencent News App newsfeed ad make users stay more than 60 secs

Tencent News App newsfeed ad make users stay more than 60 secs

Tencent News App officially launched "full screen newsfeed ad". Paramount Pictures to promote the action blockbuster "xXx : Return Of Xander Cage" to become the this first advertisers of this full screen newsfeed. Giant screen information flow ads wi...

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by Feiya Gao
on 2015-11-09
with 0 Comments
& 4221 Views

WeChat Influence Report 2015

WeChat Influence Report 2015

On October 23rd 2015,WeChat official released "The WeChat Life" big data report, which revealed a lot of WeChat product big data information. For example, in September, WeChat average daily login users reached 570 million; WeChat's penetration in fi...

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