McKinsey Report says China to Account for 40 Percent World’s Luxury Spending by 2025- The Buying Power Is Still Huge In The Time Of Covid-19. The COVID-19 outbreak has impacted digital trends globally, including China. There are expansions and innova... continue reading
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When we do Wechat operation, marketers always encounter many problems. This article summarizes the six indicators that Wechat marketing must achieve, which can help Wechat marketers improve the advertising effect and achieve a better conversion rate.... continue reading
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Beginner Guides: Top Wechat Marketing Platforms and Tools in 2021A whole ecosystem of WeChat marketing platforms and tools are out there to help you in content creation. Taking advantage of these powerful free tools is a must for those of us doing We... continue reading
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Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. In the era of online marketing, brand marketing has evolved from "mass advertising" t... continue reading
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Technically, connect the lead data generated on WeChat to the third-party platform or CRM is not a problem, but the challenge is to identify the sales leads from your WeChat followers.Firstly, we need to clarify that WeChat refers to the WeChat offic... continue reading
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What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro... continue reading
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Since ByteDance launched Douyin (抖音) in 2016, this short video app has soon gone viral in China. One year later, ByteDance launched Tiktok, aka the Douyin overseas version, targeting at oversea users mainly in United States and Europe.The two apps... continue reading
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What is WeChat Official Account migration?The official account does not support direct change. The public platform introduces WeChat OA (official account) migration function, through which followers, violation records, posts/articles/documents (optio... continue reading
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In 2015, there were only 160 MCN (multi-channel network) institutions in China, by 2019, it had developed to 6500. The market size was 800 million yuan in 2015, by now it has exceeded 10 billion yuan, and more than 90% of the current domestic KOL hav... continue reading
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The short video social platforms such as TikTok, Kuaishou are raising in China. The other platforms from internet giants such as Baidu and Alibaba were also join in the competition. There have had a certain impact on the usage duration in WeCha... continue reading
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