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by Luqi
on 2020-09-02

How KOLs Effect Brand Marketing in China?

How KOLs Effect Brand Marketing in China?

Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. In the era of online marketing, brand marketing has evolved from "mass advertising" t... continue reading

by admin
on 2020-06-03

How to connect leads between WeChat and CRM?

How to connect leads between WeChat and CRM?

Technically, connect the lead data generated on WeChat to the third-party platform or CRM is not a problem, but the challenge is to identify the sales leads from your WeChat followers.Firstly, we need to clarify that WeChat refers to the WeChat offic... continue reading

by Kevin Goodwin
on 2020-05-07

How to do Chinese KOL Marketing?

How to do Chinese KOL Marketing?

What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro... continue reading

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by Kevin Goodwin
on 2020-05-03

What's the difference between Tiktok and Douyin?

What's the difference between Tiktok and Douyin?

Since ByteDance launched Douyin (抖音) in 2016, this short video app has soon gone viral in China. One year later, ByteDance launched Tiktok, aka the Douyin overseas version, targeting at oversea users mainly in United States and Europe.The two apps... continue reading

by Feiya Gao
on 2020-04-29

How to Migrate WeChat Official Account

How to Migrate WeChat Official Account

What is WeChat Official Account migration?The official account does not support direct change. The public platform introduces WeChat OA (official account) migration function, through which followers, violation records, posts/articles/documents (optio... continue reading

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by Jerry
on 2020-04-20

Multi-channel network (MCN) and hottest social media platforms in China

Multi-channel network (MCN) and hottest social media platforms in China

In 2015, there were only 160 MCN (multi-channel network) institutions in China, by 2019, it had developed to 6500. The market size was 800 million yuan in 2015, by now it has exceeded 10 billion yuan, and more than 90% of the current domestic KOL hav... continue reading

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by Kevin Goodwin
on 2020-04-06

Introducing WeChat Short Video Feature

Introducing WeChat Short Video Feature

The short video social platforms such as TikTok, Kuaishou are raising in China. The other platforms from internet giants such as Baidu and Alibaba were also join in the competition.  There have had a certain impact on the usage duration in WeCha... continue reading

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by Jerry
on 2020-04-01

WeChat Mini-Programs Overview

WeChat Mini-Programs Overview

WeChat officially launched Mini-Programs on January 2017, the light apps that do not require download or installation, users can simply leave the application after use without the need to uninstall. By the end of January 2018, a total of 580,000 Mini... continue reading

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by admin
on 2020-03-24

5 Benefits of Weibo Marketing to Drive Growth

5 Benefits of Weibo Marketing to Drive Growth

Weibo Advertising Marketing is a great way to promote your business online toward China’s topmost social media platform. It is one of China’s oldest or most beloved social media networks to advertise your brand or services to engage more traffic towa... continue reading

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by Valeria
on 2019-08-09

What is Weibo and how to use it in Chinese marketing

What is Weibo and how to use it in Chinese marketing

What is Weibo?Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging website. Launched by Sina Corporation on August 14, 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.&... continue reading

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