Chinese Market Insights

#travel

TikTok Marketing Guide for Travel and Hospitality Brands in 2025
TikTok Marketing Guide for Travel and Hospitality Brands in 2025
by YIVA Digital Team
on 2025-05-22

TikTok Marketing Guide for Travel and Hospitality Brands in 2025

Why TikTok Marketing is Essential for Travel Brands In 2025, TikTok isn’t just a source of inspiration—it’s the starting point of the modern traveler's itinerary. According to TikTok’s 2024 Marketing Science report, 66% of users say TikTok is the mos... continue reading

China’s Outbound Travel Outlook 2023
China’s Outbound Travel Outlook 2023
by ziyan
on 2023-05-16

China’s Outbound Travel Outlook 2023

Since China made significant adjustments to the travel restriction in January 2023, including loosening restrictions on cross-regional and cross-border movement. This marks the end of almost three years of restricted immigration activities, and Chine... continue reading

China’s Online Hotel Booking Industry Report 2019H1
China’s Online Hotel Booking Industry Report 2019H1
by YIVA Digital Team
on 2020-02-10

China’s Online Hotel Booking Industry Report 2019H1

Current Development of Online Hotel Reservation Industry in China1. China’s online hotel reservation market continues to grow, with huge potential in online rate compared with developed markets such as Europe, US and Japan.2. The accelerated expansio... continue reading

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