China Market Insights

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How To Write Catchy Headlines on We-media in China
How To Write Catchy Headlines on We-media in China
by YIVA Digital Team
on 2021-01-12

How To Write Catchy Headlines on We-media in China

Nowadays, “We-Media” (aka. citizen media or individual media, 自媒体) is very popular in Chinese users' digital life. People use social media platforms such as WeChat, Weibo, Douyin (Tiktok), Zhihu, Xiaohongshu, QQ or others as their “We-Media” platf... continue reading

Chinese Content Marketing Tips : How to write Xiaohongshu notes 101
Chinese Content Marketing Tips : How to write Xiaohongshu notes 101
by Luqi
on 2020-12-10

Chinese Content Marketing Tips : How to write Xiaohongshu notes 101

They say content is king, but if you’re a brand looking to drive e-commerce sales in China, then it might just be your knight in shining armour. Marketing in China in the coming year will increasingly rely on content platforms to woo, win, and retain... continue reading

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