Capital Economics has been commissioned by the Department for Digital, Cultural, Media & Sport (DCMS) to model and report on the current and future use of artificial intelligence (AI) by UK businesses. The definition of AI used in this report is... continue reading
B2B marketing is no longer "how to sell", but to think from the perspective of "how will customers buy" and provide the customers with the answers they want through content. FocusVision's research found that 70% of B2B customers prefer to find conten... continue reading
In recent years, female groups have been the backbone of both content consumption and economic consumption of variety shows. Needless to say, the variety show market has accurate insight into the needs of core audiences. In this regard, female variet... continue reading
There are four keyword recommendation scenarios in the QQ browser. The first one is personalized word recommendation which recommends keywords that users are interested in based on their interest preferences. The second one is automated complete word... continue reading
18th June is a key shopping festival driven by top e-commerce companies in China. How can companies increase online traffic during this 618 shopping festival?Pop-up window in Homepage: Enhance the exposure of various activitiesWhen the user enters th... continue reading
The new economy of celebrities is based on the social structure of "celebrity and fans", where celebrities will target specific products and services to their fan groups to meet the personalized needs of their fan groups. As a new type of economic in... continue reading
In 2020, the scale of China's digital economy was 39.2 trillion, and its contribution rate in GDP reached 38.6%. At the same time, the potential of digital consumption has increased year by year. The Compound annual growth rate (CAGR) of China's onli... continue reading
As an important driving force of the new scientific and technological revolution and industrial revolution, artificial intelligence (AI) has profoundly changed people's life, work, education and learning. Thus, AI technology application in teaching m... continue reading
The overall advertising cost has further increased, thus the brands now realize the importance to retain existing users. As a result of that, the operation of owned media has risen accordingly. On the other hand, mainstream new media platforms are ac... continue reading
The KPMG China report showed that in the first quarter of 2022, China's economy grew by 4.8% year-on-year, which was higher than market expectations. However, due to the spread of Omicron since March, the prevention and control measures have a greate... continue reading
