The population of the livestream e-commerce has exceeded 464 million, which accounted for 44.9% of Chinese netizens. As of December 2021, 930 million people in China watched short videos and 840 million people shopped online; 700 million people watch... continue reading
The generation of young people between the ages of 18 and 23 has fully enjoyed the material growth, education level improvement and urbanization. This young generation has grown up in the environment of the Internet and social media since childhood.... continue reading
On 25th July 2022, iResearch and Inmyshow Digital jointly released the "2022 China’s KOL Economy Industry Development Report" (hereinafter referred to as the "Report"). The report conducted a detailed and systematic study of the industry chain and in... continue reading
2022 Top 50 potential business value of the digital human：There are more exposure to digital humans in 2022, for example the appearance of digital humans in New Year's Eve, social platforms and even daily services. At present, according to the class... continue reading
On July 6th, Taobao officially announced that Taobao Live and Diantao APP jointly released the "Taobao Live June Consumption Trend Data Report", presenting a new picture of Taobao Live's consumption in June.Data showed that the number of overall shor... continue reading
When you search for a keyword, Baidu will put all the advertisements, or its Baijiahao on the homepage, which will lead you to go to Baidu Bid. Baidu bidding is a way to promote the company's products and services on the Baidu search engine platform... continue reading
In the short period of about 20 years of development of China's e-commerce industry, there are 3 major models of e-commerce which are shelf e-commerce, social e-commerce and content e-commerce that have emerged. All of these three models have e-... continue reading
In a broad sense, cross-border e-commerce is basically equivalent to foreign trade e-commerce, which refers to transaction entities belonging to different customs. In other words, it is an international business activity that digitizes negotiation, t... continue reading
Industry synergy promotes the high-level development of cross-border e-commerce, as well as the change in the management concept of sellers' refined operation, which mobilizes the demand for cross-border e-commerce SaaS. In 2021, the scale of China's... continue reading
In early June, a number of media reported that the proportion of short videos on Taobao’s homepage is expected to reach more than 30% by the end of this year, and from the beginning of 2021 to the end of the year, the proportion of short videos has i... continue reading
