Chinese Market Insights

Xiaohongshu traffic conversion strategy
Xiaohongshu traffic conversion strategy
by Luqi
on 2022-08-13

Xiaohongshu traffic conversion strategy

Generally, there are 8 ways to convert traffic from Xiaohongshu to sales:Lead traffic to owned mediaLead traffic to E-commerce platformLead traffic to increase search volumeClose deal in Xiaohongshu e-commerce platform Xiaohongshu paid intellectual p... continue reading

Meta-universe: Overseas alliances have been established
Meta-universe: Overseas alliances have been established
by Luqi
on 2022-08-11

Meta-universe: Overseas alliances have been established

The Open Metaverse Alliance for Web3 (OMA3™) is a collaboration of Web3 metaverse platform creators. The goal of OMA3™ is to ensure virtual land, digital assets, ideas, and services are highly interoperable between platforms and transparent to all co... continue reading

2022 Mobile App Operations Growth Report
2022 Mobile App Operations Growth Report
by Luqi
on 2022-08-06

2022 Mobile App Operations Growth Report

The traffic growth of mobile internet applications has slowed down, but generally still has room for growth. The penetration rate of Chinese mobile internet users has further increased. As of December 2021, the number of Internet users in China accou... continue reading

2022 China Gaming Esports Marketing Report
2022 China Gaming Esports Marketing Report
by Luqi
on 2022-08-04

2022 China Gaming Esports Marketing Report

With the introduction of esports into Asia and the enactment of local esports policies, esports is gaining popularity now. EDG won the 2021 championship, and since then esports has developed an unprecedented rise in attention, which is not only sough... continue reading

Taobao Live Annual New Consumption Trend Report
Taobao Live Annual New Consumption Trend Report
by Luqi
on 2022-07-29

Taobao Live Annual New Consumption Trend Report

The population of the livestream e-commerce has exceeded 464 million, which accounted for 44.9% of Chinese netizens. As of December 2021, 930 million people in China watched short videos and 840 million people shopped online; 700 million people watch... continue reading

2022 Douyin Youth Observation Report
2022 Douyin Youth Observation Report
by Luqi
on 2022-07-28

2022 Douyin Youth Observation Report

The generation of young people between the ages of 18 and 23 has fully enjoyed the material growth, education level improvement and urbanization. This young generation has grown up in the environment of the Internet and social media since childhood.... continue reading

China’s KOL Economy Industry Development Report
China’s KOL Economy Industry Development Report
by Luqi
on 2022-07-26

China’s KOL Economy Industry Development Report

On 25th July 2022, iResearch and Inmyshow Digital jointly released the "2022 China’s KOL Economy Industry Development Report" (hereinafter referred to as the "Report"). The report conducted a detailed and systematic study of the industry chain and in... continue reading

2022 Top 50 potential business value of the digital human
2022 Top 50 potential business value of the digital human
by Luqi
on 2022-07-25

2022 Top 50 potential business value of the digital human

2022 Top 50 potential business value of the digital human:There are more exposure to digital humans in 2022, for example the appearance of digital humans in New Year's Eve, social platforms and even daily services. At present, according to the class... continue reading

Taobao Live: June 2022 Consumer Trend Report Contents
Taobao Live: June 2022 Consumer Trend Report Contents
by Luqi
on 2022-07-21

Taobao Live: June 2022 Consumer Trend Report Contents

On July 6th, Taobao officially announced that Taobao Live and Diantao APP jointly released the "Taobao Live June Consumption Trend Data Report", presenting a new picture of Taobao Live's consumption in June.Data showed that the number of overall shor... continue reading

How to do product promotion on Baidu?
How to do product promotion on Baidu?
by Luqi
on 2022-07-14

How to do product promotion on Baidu?

When you search for a keyword, Baidu will put all the advertisements, or its Baijiahao on the homepage, which will lead you to go to Baidu Bid. Baidu bidding is a way to promote the company's products and services on the Baidu search engine platform... continue reading

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