The new economy of celebrities is based on the social structure of "celebrity and fans", where celebrities will target specific products and services to their fan groups to meet the personalized needs of their fan groups. As a new type of economic in... continue reading
In 2020, the scale of China's digital economy was 39.2 trillion, and its contribution rate in GDP reached 38.6%. At the same time, the potential of digital consumption has increased year by year. The Compound annual growth rate (CAGR) of China's onli... continue reading
As an important driving force of the new scientific and technological revolution and industrial revolution, artificial intelligence (AI) has profoundly changed people's life, work, education and learning. Thus, AI technology application in teaching m... continue reading
The overall advertising cost has further increased, thus the brands now realize the importance to retain existing users. As a result of that, the operation of owned media has risen accordingly. On the other hand, mainstream new media platforms are ac... continue reading
The KPMG China report showed that in the first quarter of 2022, China's economy grew by 4.8% year-on-year, which was higher than market expectations. However, due to the spread of Omicron since March, the prevention and control measures have a greate... continue reading
Web3 innovations include blockchain, cryptocurrencies, decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized autonomous organizations (DAOs) which are some of the trending topics now.The limitation of Web1 and Web2The essence of... continue reading
B2B brand marketing is growing in importance as the expectations of B2B customers change. There are 3 new strategies for B2B brand marketing which are to increase brand awareness, marketing collateral and supply chain collaboration in China.Increase... continue reading
The male Internet users are close to 600 million in China, and the online consumption power of middle-aged and elderly people is increasing. The APP usage time of male users reached a new high in the same period, and men of all ages showed different... continue reading
Camping has always been one of the popular choices for leisure vacations. According to the data of Qyer.com, the popularity of camping has increased by 303.5% in 2020. Camping is a trending activity now and has become one of the popular social media... continue reading
The emergence of live broadcasts to sell products has brought live broadcasts to a new height. According to CNNIC's statistical survey data, as of June 2021, the number of online live broadcast users in China exceeded 630 million, with a penetration... continue reading
