Industry synergy promotes the high-level development of cross-border e-commerce, as well as the change in the management concept of sellers' refined operation, which mobilizes the demand for cross-border e-commerce SaaS. In 2021, the scale of China's cross-border e-commerce SaaS market reached 7.3 billion yuan, with a growth rate of about 75.8%. After nearly a year of explosive growth due to pandemic, the current cross-border e-commerce SaaS is now entering a short-term adjustment period.
Cross-border e-commerce marketing SaaS is divided into four categories according to functions: website building, product selection, operation and customer acquisition. There are many industries, products and services which are highly bundled, and the business model of "SaaS + transaction" is deeply applied in marketing SaaS. With the change of buyers' purchasing behavior, the focus of its functions has also shifted from traditional advertising to online celebrities, live broadcast marketing and short videos.
Cross-border e-commerce supply chain SaaS can be divided into cross-border payment management, warehousing and logistics management, and procurement management. Due to the constraint of cross-border capital flow, logistics and information flow, there are underlying problems such as low transparency and poor information which restrict the standardization of related SaaS. Therefore, the ecology of cross-border supply chain manufacturers and network integrity remain as the main focus.
As a summary, the short-term adjustment period of cross-border e-commerce SaaS progress does not change the nature of industry growth. With the advancement of cross-border consumer demand, the penetration of seller branding and digital management, the demand for cross-border e-commerce SaaS will continue to grow. At the same time, with the improvement of industry maturity and the implementation of compliance policies, cross-border e-commerce SaaS will become more standardized and closer to cross-border e-commerce.