Someone joked in China saying that the current consumer hierarchy looks like this: Women > Children > The elderlies > Dogs > Men. It seems impossible to talk about "equality between men and women" in consumer market, but is this real... continue reading
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In recent years, ‘Blind Boxes’ have become popular among young generation in China's top cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. So, what are Blind Boxes? The Blind Boxes are filled with a cute doll toy with different themes. The r... continue reading
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According to the "China Fitness Industry Data Report 2018" released by Gym Square, China's fitness and sports population accounts for 18.3% of the total population. Only 4.94% of the total population aged 26 to 55, comparing to 75% in the United Stat... continue reading
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In 2018, there are 31,000 law firms in China Source: China Lawyers AssociationWhen people encounter legal problems, the first thing comes into their mind is “Go to Baidu”. Baidu’s search market share is over 60% = The search... continue reading
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The overall growth of online advertising in 2019 H1 has entered the adjustment period of slowing down. The market scale of 2019 Q1 and 2019 Q2 are 113.91 billion yuan and 145.29 billion yuan respectively, and the proportion of information flow advert... continue reading
Recently, CBRE released the report "Asia-Pacific Science and Technology City: Competition in the New Silicon Valley", which comprehensively evaluated and ranked 15 mature gateway cities in the Asia-Pacific region based on more than 20 factors under t... continue reading
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We usually focus more on “buying”, but seldom notice the interaction design that contains strong logic but is relatively subtle on the presentation layer. The core motivation of e-commerce platforms at the strategic level is to make the users to expe... continue reading
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According to Bloomberg, a latest annual survey of Chinese consumers' attitudes shows that Apple's brand reputation has dropped from 11th one year ago to 24th this year. However, it ranked 5th before 2017. At the same time, Apple's biggest competitor,... continue reading
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On September 18, at the 36krypton "2019 China Investor Future Summit", Zhang Qiong, founding partner of "ABC Capital" and president of ABC Group, delivered the keynote speech "Innovative Consumption, Next golden decade". The following is an excerpt f... continue reading
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Probably from the 1980s, Nike, Adidas and other basketball brands poured into the Chinese market, and the younger generation in China began to accept the baptism of sneaker culture.The significance of sneakers to young people is not only the level of... continue reading
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