Chinese Market Insights

TOP 50 Business Chinese Sentences
TOP 50 Business Chinese Sentences
by Valeria
on 2019-09-16

TOP 50 Business Chinese Sentences

For international merchants. we have abstracted some of the TOP 50 business Chinese here. They are not only followed by English translation, but also marked with pinyin on the Chinese. It basically covers daily communication between merchants and Chi... continue reading

Jack Ma has retired, and a new era of value is coming up
Jack Ma has retired, and a new era of value is coming up
by Valeria
on 2019-09-15

Jack Ma has retired, and a new era of value is coming up

01One afternoon in 2006, this should be an afternoon remembered by history.Mr. Ye Maozhong smoked a cigar and chatted with three big men - If more people had heard this conversation, there would have been more billionaires in China.Ye always said: "T... continue reading

McKinsey: By 2025, China's Luxury spending will make up 3/4 of global market
McKinsey: By 2025, China's Luxury spending will make up 3/4 of global market
by Valeria
on 2019-08-28

McKinsey: By 2025, China's Luxury spending will make up 3/4 of global market

According to McKinsey's latest insights, from now until 2025, China's luxury consumption will almost be doubled, accounting for 3/4 of the world's new spending. What drives this growth is the explosive growth of middle and upper class families, who c... continue reading

Tencent in Cannes: The growth of Chinese digital is boosting sales
Tencent in Cannes: The growth of Chinese digital is boosting sales
by vivian
on 2019-08-20

Tencent in Cannes: The growth of Chinese digital is boosting sales

On June 12, Mary Meeker, Queen of the Internet, released her annual report about trends of the Internet. The report shows that in recent years, although the company's main Internet ad spending continues increasing under the background of the gro... continue reading

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What is Weibo and how to use it in Chinese marketing
What is Weibo and how to use it in Chinese marketing
by Valeria
on 2019-08-09

What is Weibo and how to use it in Chinese marketing

What is Weibo?Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging website. Launched by Sina Corporation on August 14, 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.&... continue reading

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What's Baidu In-Feed Ads
What's Baidu In-Feed Ads
by Valeria
on 2019-07-18

What's Baidu In-Feed Ads

News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio... continue reading

Types of Baidu Ad - Search Ads
Types of Baidu Ad - Search Ads
by Valeria
on 2019-07-16

Types of Baidu Ad - Search Ads

Types of Baidu Ad - What is Search Ads?Just like Google ads, Baidu Search Ads is part of on Baidu Search ecosystem. Baidu is the world's first and biggest Chinese search engine. Baidu Search Ads can display your business offers at prominent positions... continue reading

How to Advertise on Baidu
How to Advertise on Baidu
by YIVA Digital Team
on 2019-07-16

How to Advertise on Baidu

What is Baidu Advertising? First of all, Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows a business to promote their brands/products/services by paying a certain fee to Baidu. With Baidu'... continue reading

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Baidu Ad Creative Specifications and Ad Formats
Baidu Ad Creative Specifications and Ad Formats
by Valeria
on 2019-07-15

Baidu Ad Creative Specifications and Ad Formats

Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines... continue reading

How to Apply for Chinese ICP License
How to Apply for Chinese ICP License
by vivian
on 2019-06-23

How to Apply for Chinese ICP License

What's ICPAn ICP (Internet Content Provider) license is a mandatory step for companies wishing to host their website in Mainland China. Without an ICP registration number, you will not be eligible for China-based web hosting and CDN services. Your do... continue reading

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