There was a dramatic trend for new consumption trends of ups and downs in China last year 2021. In the first half of 2021, online beauty, beverages, fashion, and offline beverages, catering, and baking were the investor’s hotcakes. In the second half... continue reading
2021 was the best of times and the worst of times for new consumerism and brands. There were 5 top searched keywords in the consumer industry during the year 2021.1. Product specializationProduct specialization focuses on the benefits and streng... continue reading
China’s National Bureau of Statistics released a series of macro-economic data which showed the total Dec-21 retail sales of consumer products was 4,126.9 billion yuan, a year-on-year increase of 1.7%. In 2021, the total retail sales of consumer prod... continue reading
The Chinese New Year reunion dinner is also referred to as “ Reunion Dinner”during which family members get together to celebrate and is considered the most important “get-together” meal for the entire year.Since 2020, due to the lockdown measures, t... continue reading
According to the "China Ice and Snow Tourism Consumption Big Data Report", more than 300 million people have participated in ice and snow sports, of which the young generation born in the 1980s and 1990s are the main force of ice and snow tourism. In... continue reading
What channels do you usually choose when you need to contact customers outside China? Well, I think most of you will choose to write an email.Many of our customers want to try to replicate their overseas marketing strategies in China. The logic is al... continue reading
2022 is the synergy year for Chinese Internet Giants. This starts with WeChat which has been a significant step moving forward to achieve interoperability among China’s Big Tech companies. We here forecasted 9 Internet policy development in the... continue reading
Nowadays, people prefer watching videos rather than reading text and viewing images. As demand for short-form video grows, the importance of video content to marketing strategy is massive and still growing.WeChat launched the Short-video feature in 2... continue reading
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Coffee is one of the eight key industries in Yunnan Province to build a world-class "green food brand". The planting area and output of coffee in Yunnan Province rank first in China, while the planting area and output of Pu'er coffee rank first in Yu... continue reading
This year, whether it is a new tech brand like ByteDance, or the established tech giant like Alibaba or Tencent, the focus has always been the business operation. What should we do in the new era? From the perspective of long-term business operation,... continue reading
