The owned media development of Chinese brands or merchants has gone through four stages: infancy, initial stage, growth stage, and explosive stage. The move from one stage to another stage means a further enhancement of the connection between offline... continue reading
There are two familiar types of short videos on Taobao which are the homepage short video, and the shopping short video. Now, the third type of short video will be coming which is searching for short videos. For example, some products are no longer d... continue reading
On August 10, the "Youth Trendy Festival" marketing campaign launched by Baidu Marketing came to a successful end. The popularity of the whole network has exploded, and it has received rave reviews. In terms of market volume, the marketing campaign h... continue reading
The Open Metaverse Alliance for Web3 (OMA3™) is a collaboration of Web3 metaverse platform creators. The goal of OMA3™ is to ensure virtual land, digital assets, ideas, and services are highly interoperable between platforms and transparent to all co... continue reading
The traffic growth of mobile internet applications has slowed down, but generally still has room for growth. The penetration rate of Chinese mobile internet users has further increased. As of December 2021, the number of Internet users in China accou... continue reading
With the introduction of esports into Asia and the enactment of local esports policies, esports is gaining popularity now. EDG won the 2021 championship, and since then esports has developed an unprecedented rise in attention, which is not only sough... continue reading
The generation of young people between the ages of 18 and 23 has fully enjoyed the material growth, education level improvement and urbanization. This young generation has grown up in the environment of the Internet and social media since childhood.... continue reading
On 25th July 2022, iResearch and Inmyshow Digital jointly released the "2022 China’s KOL Economy Industry Development Report" (hereinafter referred to as the "Report"). The report conducted a detailed and systematic study of the industry chain and in... continue reading
2022 Top 50 potential business value of the digital human：There are more exposure to digital humans in 2022, for example the appearance of digital humans in New Year's Eve, social platforms and even daily services. At present, according to the class... continue reading
In recent years, female groups have been the backbone of both content consumption and economic consumption of variety shows. Needless to say, the variety show market has accurate insight into the needs of core audiences. In this regard, female variet... continue reading
