Chinese Market Insights

Chinese Market

Baidu Q2-2020: Baidu App search increased by 28%
Baidu Q2-2020: Baidu App search increased by 28%
by YIVA Digital Team
on 2020-05-28

Baidu Q2-2020: Baidu App search increased by 28%

Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year... continue reading

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Tencent bring its new 「Tencent Homeworker"」 App online
Tencent bring its new 「Tencent Homeworker"」 App online
by Jerry
on 2020-04-20

Tencent bring its new 「Tencent Homeworker"」 App online

Tencent recently launched a new educational product Tencent Homeworker App. Meanwhile, the Tencent Homeworker WeChat mini-programme was also shown up to make it easy to use by teachers and students on WeChat. Tencent Homeworker is an o... continue reading

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The prediction of Chinese influencer economy in 2020
The prediction of Chinese influencer economy in 2020
by Jerry
on 2020-04-16

The prediction of Chinese influencer economy in 2020

This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video... continue reading

The industries that may hike under Covid19 pandemic - Part 2
The industries that may hike under Covid19 pandemic - Part 2
by Jerry
on 2020-04-01

The industries that may hike under Covid19 pandemic - Part 2

EntertainmentIn 2019, China's independent research and development games have generated about 27 billion dollar in China, and about USD 9 billion in the foreign market. Among overseas markets, the United States, Japan, and South Korea account for nea... continue reading

The industries that may hike under Covid19 pandemic - Part 1
The industries that may hike under Covid19 pandemic - Part 1
by Jerry
on 2020-04-01

The industries that may hike under Covid19 pandemic - Part 1

At end of December 2019, the novel coronavirus was outbreak in Wuhan. With the help of the people immigration during the Spring Festival, the epidemic spread across the country, expanding the scope of the economic impact. At the same time, the closur... continue reading

China Market Data Feb 2020: China CPI increased by 5.2% YoY
China Market Data Feb 2020: China CPI increased by 5.2% YoY
by Kevin Goodwin
on 2020-03-12

China Market Data Feb 2020: China CPI increased by 5.2% YoY

In Feb 2020, China’s Consumer Price Index (CPI) went up by 5.2% year-on-year, with an increase of 4.8% in urban areas and 6.3% in rural areas. The food prices went up by 21.9%, and the non-food prices increased by 0.9%.The food prices increased... continue reading

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China 2020 Smart City Investment Insights
China 2020 Smart City Investment Insights
by Kevin Goodwin
on 2020-02-19

China 2020 Smart City Investment Insights

Beijing, February 13, 2020. According to the latest IDC Worldwide Smart Cities Investment Guide (2019H1), IDC predicts that by 2020, the market-related expenditure scale of the global smart city will reach 124 billion US dollar, an increase of 18.9%... continue reading

China’s Online Hotel Booking Industry Report 2019H1
China’s Online Hotel Booking Industry Report 2019H1
by YIVA Digital Team
on 2020-02-10

China’s Online Hotel Booking Industry Report 2019H1

Current Development of Online Hotel Reservation Industry in China1. China’s online hotel reservation market continues to grow, with huge potential in online rate compared with developed markets such as Europe, US and Japan.2. The accelerated expansio... continue reading

Digital content industry is facing in 7 golden turning points
Digital content industry is facing in 7 golden turning points
by Kevin Goodwin
on 2019-12-03

Digital content industry is facing in 7 golden turning points

On December 3, at the Tencent ConTech Technology Conference 2019, Chen Juhong, vice president of Tencent, said that the "dividend of that digital population" is not disappearing but continue changing in the new era. Everyone should be cautiously opti... continue reading

2020 China Digital Marketing Trends
2020 China Digital Marketing Trends
by Kevin Goodwin
on 2019-12-02

2020 China Digital Marketing Trends

According to  2020 China Digital Marketing Trend Report. Mobile, Personalised targeting and Anti-fraud are still the three major trends in Chinese digital marketing.Be More MobileAdvertising investment is closely related to the current informati... continue reading

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