Chinese Market Insights

How to Drive Cost-Effective Campaign Result via Baidu Advertising
How to Drive Cost-Effective Campaign Result via Baidu Advertising
by Luqi
on 2020-10-15

How to Drive Cost-Effective Campaign Result via Baidu Advertising

Do we all know the main reasons why advertisers favour Baidu to promote their products or services to Chinese consumers? One of the significant reason is that Baidu has the biggest search market share across both desktop and mobile in China. Baidu do... continue reading

Three Ways To Get The Chinese Keyword Ideas from Baidu
Three Ways To Get The Chinese Keyword Ideas from Baidu
by Luqi
on 2020-10-14

Three Ways To Get The Chinese Keyword Ideas from Baidu

SEO (search engine optimization) is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring your business more traffic. These are the types of keywords for your reference: Ge... continue reading

How to Choose the Right Wechat Official Account Type?
How to Choose the Right Wechat Official Account Type?
by Luqi
on 2020-10-13

How to Choose the Right Wechat Official Account Type?

More than just a social media platform, the community in China use WeChat as a social ecosystem. The reason behind this logic is that the features developed on WeChat are seemingly endless. Beyond the typical social media functions where all the user... continue reading

5 Useful Baidu Tools To Help Success in China Marketing
5 Useful Baidu Tools To Help Success in China Marketing
by Luqi
on 2020-10-12

5 Useful Baidu Tools To Help Success in China Marketing

Baidu has a Chinese search engine with over 750 million web pages which were established in 2000 and has become one of the world’s largest internet companies. Baidu accounts for well over 70% of Chinese internet search queries with tens of billions o... continue reading

Important Chinese SEO Tips to rank on Baidu
Important Chinese SEO Tips to rank on Baidu
by Luqi
on 2020-10-11

Important Chinese SEO Tips to rank on Baidu

As more and more Chinese online, Baidu continues to innovate to meet their increasingly diverse tastes. With their goal of best serving the needs of their users and customers with intelligent and relevant solutions, they look forward to a robust futu... continue reading

How Does Weibo Manage Crisis Online in China?
How Does Weibo Manage Crisis Online in China?
by Luqi
on 2020-10-09

How Does Weibo Manage Crisis Online in China?

Chinese Social Media have developed rapidly over the last ten years. Starting with BBS forums and moving on to blogs, the focus today is on Weibo. Social media allows businesses and brands to engage in timely and continuous dialogue with consumers an... continue reading

How to Promote Western Brands in the China Market?
How to Promote Western Brands in the China Market?
by Luqi
on 2020-10-08

How to Promote Western Brands in the China Market?

How to improve Baidu PPC results ?Western brands can drive success by dominating in Baidu PPC campaigns. Advertising on Baidu is not the same as the Google AdWords experience. It isn’t as simple as entering a credit card, choosing keywords or writing... continue reading

Beginner Basics with Weibo Marketing
Beginner Basics with Weibo Marketing
by Luqi
on 2020-10-05

Beginner Basics with Weibo Marketing

3 Steps Beginner Basics on Weibo MarketingWeibo is a social media platform mostly used for spotting the latest topics and trends and entertainment for users that like to follow famous celebrities or influencers. The platform is also a source for news... continue reading

5 Typical Types of Brand Communication on Weibo
5 Typical Types of Brand Communication on Weibo
by Luqi
on 2020-10-03

5 Typical Types of Brand Communication on Weibo

Understanding the status of your Weibo account is efficient in order to create a Weibo account that supports your business.  By looking at a large number of corporate and organizational Weibo accounts, we found that Weibo accounts can be classif... continue reading

3 IMPORTANT ELEMENTS OF CHINES SEO MOBILE OPTIMISATION
3 IMPORTANT ELEMENTS OF CHINES SEO MOBILE OPTIMISATION
by Luqi
on 2020-09-28

3 IMPORTANT ELEMENTS OF CHINES SEO MOBILE OPTIMISATION

3 IMPORTANT ELEMENTS OF SEO MOBILE OPTIMISATIONMobile users in 2019 recorded at nearly 1.6 billion mobile subscribers in China. The number of mobile subscribers in China has been skyrocketing since 2011.This could mean that if you're not optimizing y... continue reading

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