According to the research, the Chinese search engine world is dominated by Baidu with a market share of 70%. But for your business page to appear on the search results pages (SERPs) of this popular search engine, you must implement a smart SEO strate... continue reading
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What is BaiduBaidu was founded by Robin Li and Eric Xu in 2000. With 222 million users on Baidu in 2020, Baidu is a technology company most well-known for their search engine. Baidu is China’s biggest search engine that has the biggest index of Chine... continue reading
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WeChat Moments is a page that works similarly to the Facebook Newsfeed, where users post updates, pictures, and links for their friends to like or comment on. There’s a specific display area for these ads to be shown and it’s actually known as WeChat... continue reading
Sina Weibo is a social media platform based on fostering user relationships to share, disseminate and receive information. Sina Weibo is often called the ‘Chinese Twitter’. According to iResearch's report on 30 March 2011, Sina Weibo had 56.5% of Chi... continue reading
Weibo with 600 Million Users is that the no 1 source for E-commerce MarketingWeibo now boasts 600 million users with 350 monthly active accounts, it might be a disservice to merely label Weibo as the ‘Twitter of China’ (although the name literally me... continue reading
There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading
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Baidu Advertising Rules First, you need to study The Advertising Regulation in China. Below you will see a list of the biggest changes that were made as a result of this law. Misleading Content false or misleading content is strictly prohib... continue reading
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China is the most populated country on the planet and boasts more than 640 million internet users. Any marketers are willing to put in the time and effort into launching a successful digital marketing campaign into China, the rewards should be optimi... continue reading
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Market entry to the China market is a leap of faith for most oversea companies. Understand the Challenges to Tap Into Chinese Market The challenge of Chinese market entry has become increasingly important for Western companies of all shapes... continue reading
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The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading
