Setting up a Baidu PPC account is much more sophisticated than getting a Google Adwords account set up. With the recent announcement of increased regulation for online advertising from the Chinese Government, which led Baidu to develop a stricte... continue reading
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LEARN HOW TO USE WECHAT OFFICIAL ACCOUNT FOR YOUR BUSINESS Read this article and understand how to use Wechat Official Account for your business. WeChat Official Accounts with more than 1.1 billion monthly active users (MAUs) globally. For compa... continue reading
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After years of development, KOL marketing has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method to produce and disseminate content.&... continue reading
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Weibo with 600 Million Users is the Number 1 source for E-commerce Marketing Weibo now boasts 600 million users with 350 monthly active accounts, it would be a disservice to merely label Weibo as the ‘Twitter of China’ (although the name literal... continue reading
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What is O2O (offline to online) marketing ?O2O is a broad concept digitising offline commerce. Offline retailers and service providers leverage internet technologies, data and traffic to attract consumers and improve operational efficiency. This coul... continue reading
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WeChat has surpassed 1.1 billion monthly active users. And it has certainly made the world turn heads. Who uses WeChat?More men (67.5%) than women (although this may reflect the fact that China has more men than women in its population!).People... continue reading
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The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading
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Sourcing products from China is an attractive opportunity for shop owners around the world. However, if you are new to the Chinese market, if you are not in the country, or don’t have any trustworthy contacts in your business yet, purchasing goods fr... continue reading
Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. In the era of online marketing, brand marketing has evolved from "mass advertising" t... continue reading
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The new generation of Jingdong marketing 360 intelligent A/B Split Experimental platform -Youtou Lab recently launched a split experiment function in their CPD advertising platform. Having helped advertisers realize the intelligent creative A/B... continue reading
