In a fast-moving market like China, brands are more likely to embrace emerging technologies and digital innovations to achieve market segmentation and win consumers. There will be more brands that will try Metaverse and NFTs in their marketing campai... continue reading
Douyin short video is an online marketing channel with massive traffic of 600 million daily active users using the app an average of 67 minutes per day. Thus, Douyin is the right place to enhance product exposure and brand awareness. Besides, th... continue reading
In the past year, many changes have taken place in all aspects of society, and at the same time new cultural systems, aesthetic styles and living standards have been redefined. In order to help apparel brands to keep up with trends, the Douyin E... continue reading
1. The macro-economy is stabilizing and moving towards a higher level, and the Internet penetration continues to drive changes in the consumer marketThe national income per capita has gradually approached the standard of high-income countries, and th... continue reading
1.Catchy titleSelect keywords that are relevant to the content, and the title should be as interesting as possible to catch attention.2.Post structureChoose trending topics as themes with SEO keywords, structure the post with relevant points.3.Ending... continue reading
The emergence of new consumer brandsAn important background for the emergence of new brands lies in the differentiation of product categories, the diversification of consumer demands, scenarios, and self-expression. The growth of new consumer brands... continue reading
1. The competition will become more intenseAccording to Wordstream statistics, social video has a market share of 1,200% higher than that of graphic information. Traditional media and technology companies have also entered the video industry with var... continue reading
With the progress of gender equality and the rise of income of women, women now represent a growth market. Women can drive the economy as well. Female consumers are characterized by strong purchasing power, wide dissemination volume, and high brand l... continue reading
There was a dramatic trend for new consumption trends of ups and downs in China last year 2021. In the first half of 2021, online beauty, beverages, fashion, and offline beverages, catering, and baking were the investor’s hotcakes. In the second half... continue reading
2021 was the best of times and the worst of times for new consumerism and brands. There were 5 top searched keywords in the consumer industry during the year 2021.1. Product specializationProduct specialization focuses on the benefits and streng... continue reading
