The new economy of celebrities is based on the social structure of "celebrity and fans", where celebrities will target specific products and services to their fan groups to meet the personalized needs of their fan groups. As a new type of economic in... continue reading
As an important driving force of the new scientific and technological revolution and industrial revolution, artificial intelligence (AI) has profoundly changed people's life, work, education and learning. Thus, AI technology application in teaching m... continue reading
The overall advertising cost has further increased, thus the brands now realize the importance to retain existing users. As a result of that, the operation of owned media has risen accordingly. On the other hand, mainstream new media platforms are ac... continue reading
The KPMG China report showed that in the first quarter of 2022, China's economy grew by 4.8% year-on-year, which was higher than market expectations. However, due to the spread of Omicron since March, the prevention and control measures have a greate... continue reading
B2B brand marketing is growing in importance as the expectations of B2B customers change. There are 3 new strategies for B2B brand marketing which are to increase brand awareness, marketing collateral and supply chain collaboration in China.Increase... continue reading
The male Internet users are close to 600 million in China, and the online consumption power of middle-aged and elderly people is increasing. The APP usage time of male users reached a new high in the same period, and men of all ages showed different... continue reading
Camping has always been one of the popular choices for leisure vacations. According to the data of Qyer.com, the popularity of camping has increased by 303.5% in 2020. Camping is a trending activity now and has become one of the popular social media... continue reading
With the overall stabilization of the scale of mobile Internet users, a small peak in traffic growth was observed in the first quarter of 2022, reaching 1.183 billion by the end of March. The network usage of users continued to grow steadily, and the... continue reading
In recent years, the development of the digital economy has encouraged enterprises to migrate to cloud technology which has become a key national strategy. The underlying technologies related to live broadcasting have also been frequently encour... continue reading
In a fast-moving market like China, brands are more likely to embrace emerging technologies and digital innovations to achieve market segmentation and win consumers. There will be more brands that will try Metaverse and NFTs in their marketing campai... continue reading
