China’s online alcohol market has been recognised as the largest in the world, beating out mature markets such as the United Kingdom and France. In a big market full of niche products such as wine, China is among the most lucrative and fragment... continue reading
Although energy drinks are not traditional Chinese drinks, energy drinks in China is a relatively new sort of drink among the youngsters, but in recent years, imported energy drinks to China are rising, younger generation Chinese is the main group of... continue reading
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Let’s explore 2021’s biggest trends in Chinese e-commerce:1. Cross-Border E-CommerceThis booming sector achieved a high volume of sales of more than 160 billion USD in 2020, almost double compared to the previous year.Moreover, Alibaba attempting to... continue reading
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Wechat is one of the very popular social media in the Chinese community. With over 1 billion active users in the app, it presents an unprecedented opportunity for brands to reach out to the Chinese community. While WeChat being the most social platfo... continue reading
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Amazon and Alibaba are both e-commerce giants operating largely without physical stores. Amazon dominates the American shopping space, while Alibaba does the same in China. Amazon promotes products directly and at the same time serving as an in... continue reading
They say content is king, but if you’re a brand looking to drive e-commerce sales in China, then it might just be your knight in shining armour. Marketing in China in the coming year will increasingly rely on content platforms to woo, win, and retain... continue reading
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As the Internet environment in China keeps on evolving in 2020, it is increasingly important for oversea companies to keep their presence up-to-date and meet the increasing demands from Chinese consumers.Knowing web design trends in China is especial... continue reading
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For merchants trying to tap into the market by using Xiaohongshu (aka. RED, Little Red Book)), if you choose to do the marketing and promotion of Xiaohongshu by yourself, the speed will be relatively slow. So today we have compiled a list of 6 market... continue reading
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WHAT IS QIHOO 360? Qihoo 360’s emergence as the 2nd most visited search engine in China has been nothing short of remarkable. Are you a foreign company that wants to enter the Chinese market? TRENDS OF CHINESE SEARCH ENGINES IN 2020Bai... continue reading
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Xiaohongshu was founded in 2013. Xiaohongshu focuses on the beauty and fashion domain, a platform for people to post and share shopping tips, product reviews and lifestyle stories.Xiaohongshu has developed into a trustworthy source that can provide s... continue reading
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