Chinese Market Insights

Advertising

Weibo Advertising: The Top Social Channel for Chinese e-commerce
Weibo Advertising: The Top Social Channel for Chinese e-commerce
by Luqi
on 2020-10-26

Weibo Advertising: The Top Social Channel for Chinese e-commerce

Weibo with 600 Million Users is that the no 1 source for E-commerce MarketingWeibo now boasts 600 million users with 350 monthly active accounts, it might be a disservice to merely label Weibo as the ‘Twitter of China’ (although the name literally me... continue reading

The Best Weibo Event Marketing Campaign Types
The Best Weibo Event Marketing Campaign Types
by Luqi
on 2020-10-22

The Best Weibo Event Marketing Campaign Types

There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading

Tips to launch a successful Baidu Paid Advertising Campaign in China
Tips to launch a successful Baidu Paid Advertising Campaign in China
by Luqi
on 2020-10-22

Tips to launch a successful Baidu Paid Advertising Campaign in China

Baidu Advertising Rules First, you need to study The Advertising Regulation in China. Below you will see a list of the biggest changes that were made as a result of this law. Misleading Content false or misleading content is strictly prohib... continue reading

Tips to Rank Better on Baidu With Technical SEO
Tips to Rank Better on Baidu With Technical SEO
by Luqi
on 2020-10-21

Tips to Rank Better on Baidu With Technical SEO

China is the most populated country on the planet and boasts more than 640 million internet users. Any marketers are willing to put in the time and effort into launching a successful digital marketing campaign into China, the rewards should be optimi... continue reading

How to Drive Cost-Effective Campaign Result via Baidu Advertising
How to Drive Cost-Effective Campaign Result via Baidu Advertising
by Luqi
on 2020-10-15

How to Drive Cost-Effective Campaign Result via Baidu Advertising

Do we all know the main reasons why advertisers favour Baidu to promote their products or services to Chinese consumers? One of the significant reason is that Baidu has the biggest search market share across both desktop and mobile in China. Baidu do... continue reading

Three Ways To Get The Chinese Keyword Ideas from Baidu
Three Ways To Get The Chinese Keyword Ideas from Baidu
by Luqi
on 2020-10-14

Three Ways To Get The Chinese Keyword Ideas from Baidu

SEO (search engine optimization) is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring your business more traffic. These are the types of keywords for your reference: Ge... continue reading

5 Useful Baidu Tools To Help Success in China Marketing
5 Useful Baidu Tools To Help Success in China Marketing
by Luqi
on 2020-10-12

5 Useful Baidu Tools To Help Success in China Marketing

Baidu has a Chinese search engine with over 750 million web pages which were established in 2000 and has become one of the world’s largest internet companies. Baidu accounts for well over 70% of Chinese internet search queries with tens of billions o... continue reading

Important Chinese SEO Tips to rank on Baidu
Important Chinese SEO Tips to rank on Baidu
by Luqi
on 2020-10-11

Important Chinese SEO Tips to rank on Baidu

As more and more Chinese online, Baidu continues to innovate to meet their increasingly diverse tastes. With their goal of best serving the needs of their users and customers with intelligent and relevant solutions, they look forward to a robust futu... continue reading

Beginner Basics with Weibo Marketing
Beginner Basics with Weibo Marketing
by Luqi
on 2020-10-05

Beginner Basics with Weibo Marketing

3 Steps Beginner Basics on Weibo MarketingWeibo is a social media platform mostly used for spotting the latest topics and trends and entertainment for users that like to follow famous celebrities or influencers. The platform is also a source for news... continue reading

5 Typical Types of Brand Communication on Weibo
5 Typical Types of Brand Communication on Weibo
by Luqi
on 2020-10-03

5 Typical Types of Brand Communication on Weibo

Understanding the status of your Weibo account is efficient in order to create a Weibo account that supports your business.  By looking at a large number of corporate and organizational Weibo accounts, we found that Weibo accounts can be classif... continue reading

TAGS