Chinese Market Insights

Advertising

Tips to Create The Perfect Content Marketing For Baidu
Tips to Create The Perfect Content Marketing For Baidu
by Luqi
on 2020-11-02

Tips to Create The Perfect Content Marketing For Baidu

Consistent and high-quality content effect audience buying decisions more than any other marketing techniques. With content marketing, you can build trust with your targeted audiences, improve business conversions, connect and engage with your potent... continue reading

How Much Do I Need To Invest on Baidu Advertising?
How Much Do I Need To Invest on Baidu Advertising?
by Luqi
on 2020-10-31

How Much Do I Need To Invest on Baidu Advertising?

We understand that estimating the cost of Baidu advertising can be difficult for non-Chinese speakers. Set-Up Cost:How much does it cost to create a Baidu Advertising Account? The Baidu Ads account is available for any both Chinese companie... continue reading

How to use Baidu Trends to support Baidu SEO?
How to use Baidu Trends to support Baidu SEO?
by Luqi
on 2020-10-30

How to use Baidu Trends to support Baidu SEO?

According to the research, the Chinese search engine world is dominated by Baidu with a market share of 70%. But for your business page to appear on the search results pages (SERPs) of this popular search engine, you must implement a smart SEO strate... continue reading

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WeChat Advertising:How to Invest in WeChat Ads ?
WeChat Advertising:How to Invest in WeChat Ads ?
by Luqi
on 2020-10-28

WeChat Advertising:How to Invest in WeChat Ads ?

WeChat Moments is a page that works similarly to the Facebook Newsfeed, where users post updates, pictures, and links for their friends to like or comment on. There’s a specific display area for these ads to be shown and it’s actually known as WeChat... continue reading

Weibo Advertising Guide: Entering China Market via Weibo Marketing Solution
Weibo Advertising Guide: Entering China Market via Weibo Marketing Solution
by Luqi
on 2020-10-27

Weibo Advertising Guide: Entering China Market via Weibo Marketing Solution

Sina Weibo is a social media platform based on fostering user relationships to share, disseminate and receive information. Sina Weibo is often called the ‘Chinese Twitter’. According to iResearch's report on 30 March 2011, Sina Weibo had 56.5% of Chi... continue reading

Weibo Advertising: The Top Social Channel for Chinese e-commerce
Weibo Advertising: The Top Social Channel for Chinese e-commerce
by Luqi
on 2020-10-26

Weibo Advertising: The Top Social Channel for Chinese e-commerce

Weibo with 600 Million Users is that the no 1 source for E-commerce MarketingWeibo now boasts 600 million users with 350 monthly active accounts, it might be a disservice to merely label Weibo as the ‘Twitter of China’ (although the name literally me... continue reading

The Best Weibo Event Marketing Campaign Types
The Best Weibo Event Marketing Campaign Types
by Luqi
on 2020-10-22

The Best Weibo Event Marketing Campaign Types

There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading

Tips to launch a successful Baidu Paid Advertising Campaign in China
Tips to launch a successful Baidu Paid Advertising Campaign in China
by Luqi
on 2020-10-22

Tips to launch a successful Baidu Paid Advertising Campaign in China

Baidu Advertising Rules First, you need to study The Advertising Regulation in China. Below you will see a list of the biggest changes that were made as a result of this law. Misleading Content false or misleading content is strictly prohib... continue reading

Tips to Rank Better on Baidu With Technical SEO
Tips to Rank Better on Baidu With Technical SEO
by Luqi
on 2020-10-21

Tips to Rank Better on Baidu With Technical SEO

China is the most populated country on the planet and boasts more than 640 million internet users. Any marketers are willing to put in the time and effort into launching a successful digital marketing campaign into China, the rewards should be optimi... continue reading

How to Drive Cost-Effective Campaign Result via Baidu Advertising
How to Drive Cost-Effective Campaign Result via Baidu Advertising
by Luqi
on 2020-10-15

How to Drive Cost-Effective Campaign Result via Baidu Advertising

Do we all know the main reasons why advertisers favour Baidu to promote their products or services to Chinese consumers? One of the significant reason is that Baidu has the biggest search market share across both desktop and mobile in China. Baidu do... continue reading

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