Several research organizations state that with the rising number of Chinese gaining international exposure by going abroad and concerns around local product safety, more and more consumers are turning to cross-border sales and domestic e-commerce.Acc... continue reading
China’s online alcohol market has been recognised as the largest in the world, beating out mature markets such as the United Kingdom and France. In a big market full of niche products such as wine, China is among the most lucrative and fragment... continue reading
Although energy drinks are not traditional Chinese drinks, energy drinks in China is a relatively new sort of drink among the youngsters, but in recent years, imported energy drinks to China are rising, younger generation Chinese is the main group of... continue reading
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Amazon and Alibaba are both e-commerce giants operating largely without physical stores. Amazon dominates the American shopping space, while Alibaba does the same in China. Amazon promotes products directly and at the same time serving as an in... continue reading
Market entry to the China market is a leap of faith for most oversea companies. Understand the Challenges to Tap Into Chinese Market The challenge of Chinese market entry has become increasingly important for Western companies of all shapes... continue reading
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Chinese Social Media have developed rapidly over the last ten years. Starting with BBS forums and moving on to blogs, the focus today is on Weibo. Social media allows businesses and brands to engage in timely and continuous dialogue with consumers an... continue reading
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How to improve Baidu PPC results ?Western brands can drive success by dominating in Baidu PPC campaigns. Advertising on Baidu is not the same as the Google AdWords experience. It isn’t as simple as entering a credit card, choosing keywords or writing... continue reading
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Sourcing products from China is an attractive opportunity for shop owners around the world. However, if you are new to the Chinese market, if you are not in the country, or don’t have any trustworthy contacts in your business yet, purchasing goods fr... continue reading
ByteDance, one of the fast growing Chinese internet giant, owns 5 core content platforms, Toutiao, XiGua Videos, Douyin (TikTok), Huoshan, Wukong Wenda (Wukong Q&A). They are already interconnected with video content. Content productio... continue reading
Marketers are all planning sports marketing which suppose to have a series of sports competitions The world seems to be out of the established track. All the sports including the Olympic Games, the Euro Cup, Chinese Super League, CBA have been... continue reading
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