China Market Insights

eCommerce

by Luqi
on 2020-09-10

Dominate O2O marketing in China by Investing in Baidu Advertising- Steps you need to know to set up your campaign

Dominate O2O marketing in China by Investing in Baidu Advertising- Steps you need to know to set up your campaign

What is O2O (offline to online) marketing ?O2O is a broad concept digitising offline commerce. Offline retailers and service providers leverage internet technologies, data and traffic to attract consumers and improve operational efficiency. This coul... continue reading

by Luqi
on 2020-09-10

How to increase WeChat Article Open Rate to 20%-30% Higher than the average

How to increase WeChat Article Open Rate to 20%-30% Higher than the average

WeChat has surpassed 1.1 billion monthly active users. And it has certainly made the world turn heads. Who uses WeChat?More men (67.5%) than women (although this may reflect the fact that China has more men than women in its population!).People... continue reading

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by Luqi
on 2020-09-08

How International Brands leverage on live stream commerce to boost sales in China

How International Brands leverage on live stream commerce to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

by Luqi
on 2020-08-17

New Revolution Brought by the Chinese Social Commerce

New Revolution Brought by the Chinese Social Commerce

Nowadays, WeChat groups and WeChat Moments on our mobile have become hot spots for various start-ups. On the one hand, it is because of the massive bankruptcy of traditional micro-businesses, on the other hand, it is also due to the emergence of vari... continue reading

by Luqi
on 2020-07-31

Chinese E-Commerce Giants Compete for the Community Shops

Chinese E-Commerce Giants Compete for the Community Shops

In the past two years, major e-commerce platforms have opened chain supermarkets. Jingdong convenience stores, Suning stores, Tmall stores and other mini stores have opened near the communities in China. In addition, the layout of small shops in... continue reading

by
on 2020-06-30

Chinese tech giants’ new market: street vendors

Chinese tech giants’ new market: street vendors

One night, it was an ordinary walkway in a residential compound in an eastern suburb of Beijing. The next night, it was a night market. Days later, it was gone again. For a short while, dozens of stalls were set up along a walkway inside the communit... continue reading

by Luqi
on 2020-06-24

ByteDance into E-commerce, New Situation of Live E-commerce Platform

ByteDance into E-commerce, New Situation of Live E-commerce Platform

With more than 400 million of the daily active users, TikTok is planning to enter the eCommerce business.There are old e-commerce platforms like Suning, Jingdong and Ali before, and the competition between them lasted a long time. When the e-commerce... continue reading

by Jerry
on 2020-04-15

Will e-commerce live streaming be the next opportunity in China

Will e-commerce live streaming be the next opportunity in China

On April 1st, Luo Yonghao— the founder of Smartisan Technology held a live streaming show on Douyin and sold 110 million within just 3 hours. The addition of Luo Yonghao makes the competition of e-commerce live streaming even more intense. The next d... continue reading

by YIVA Digital Team
on 2020-02-17

Alibaba Q4 2019 revenue increased by 38% with 711M retail customers

Alibaba Q4 2019 revenue increased by 38% with 711M retail customers

Annual active consumers on Alibaba’s China retail marketplaces reached 711 million, an increase of 18 million from the 12-month period ended in Q3 2019. Mobile MAUs on its China retail marketplaces reached 824 million in December 2019, an increase of... continue reading

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by Valeria
on 2019-11-06

From 1 Day to 1 Hour, Express Delivery Has Became Important in China

From 1 Day to 1 Hour, Express Delivery Has Became Important in China

For many Chinese who are living in China, there are only two express deliveries - Shun Feng and "The others". In the field of express delivery, Shunfeng has become a benchmark by virtue of its excellent service and high efficiency. It has also begun... continue reading

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