Chinese Market Insights

Getting Started with Marketing Advice for China
Getting Started with Marketing Advice for China
by Luqi
on 2021-09-13

Getting Started with Marketing Advice for China

Having with proper digital marketing strategies in China can ensure that brands reach not only consumers through B2C but also valuable partners through B2B tools.From search engines to social media platforms combined with the funnel approach, YIVA Di... continue reading

Tap into Strategic Baidu Advertising in China
Tap into Strategic Baidu Advertising in China
by Luqi
on 2021-08-16

Tap into Strategic Baidu Advertising in China

The Chinese market has one of the best opportunities available for businesses to expand the success of their brand around the globe, while Baidu advertising options present brands in China with rich digital marketing rewards.... continue reading

China’s Cross-border eCommerce Growth in 2021
China’s Cross-border eCommerce Growth in 2021
by Luqi
on 2021-08-13

China’s Cross-border eCommerce Growth in 2021

Affected by the online economy pushed by the epidemic in 2020, cross-border e-commerce has become the best opportunity in China since 2020. According to statistics, nearly $1 billion of investment will flow into the market in 2020 to acquire or inves... continue reading

Baidu 2021 Q2 MAU grown to 580M
Baidu 2021 Q2 MAU grown to 580M
by YIVA Digital Team
on 2021-08-12

Baidu 2021 Q2 MAU grown to 580M

Baidu MAUs reached 580 million in June and have been on the rise. On their latest financial results, they showed a 77% daily logged-in user rate. Baidu had a very prosperous second quarter with an increase of 20% in total revenues year over year. The... continue reading

TAGS:

Beijing Winter Olympics 2022 Pictogram Design
Beijing Winter Olympics 2022 Pictogram Design
by Feiya Gao
on 2021-07-30

Beijing Winter Olympics 2022 Pictogram Design

While the Tokyo Summer Olympics 2020 is still happening in Japan, China has released a series of icon designs for the Beijing Winter Olympics 2022.Tokyo Olympics blue pictogram uses blue on the white background:Beijing Winter Olympics pictogram inher... continue reading

How is China's Internet Industry Changing in 2021
How is China's Internet Industry Changing in 2021
by Luqi
on 2021-07-22

How is China's Internet Industry Changing in 2021

Innovation is one of the keynotes of China's future economic development, and high-pressure law enforcement in the field of intellectual property rights will become a norm. Chinese Internet industry has entered a new world, a new order has been forme... continue reading

China Market: How to make unicorn Gen-Z consumer brands
China Market: How to make unicorn Gen-Z consumer brands
by Luqi
on 2021-07-13

China Market: How to make unicorn Gen-Z consumer brands

Since 2020, the new consumer investment and financing in the primary market have changed. According to IT Orange statistics, the amount of investment and financing in China's new economy consumer sector is at nearly CNY 19 billion, with as many as 12... continue reading

How Brands Tap Into the Booming HER Economy In China?
How Brands Tap Into the Booming HER Economy In China?
by Luqi
on 2021-07-07

How Brands Tap Into the Booming HER Economy In China?

Female Marketing is the hot topic in 2020. In recent times, “HER Economy” is the dominating trend in the market and a viral topic for every business. In 2020, with the help of a variety of shows and TV dramas, this trend has developed into a mat... continue reading

Top 5 Tips for China's Tourist Industry in 2021
Top 5 Tips for China's Tourist Industry in 2021
by Luqi
on 2021-07-06

Top 5 Tips for China's Tourist Industry in 2021

We’ve all realized that Covid-19 has changed travel forever. Even after countries get their infection rates low enough and their vaccination rates high at this point, travel will be different as we move forward. Businesses that want to target Chinese... continue reading

Tips to Use Baidu "Jimuyu" To Generate Leads
Tips to Use Baidu "Jimuyu" To Generate Leads
by Luqi
on 2021-06-29

Tips to Use Baidu "Jimuyu" To Generate Leads

You may have heard about Baidu quite very often, it is the biggest search engine in China that takes about ⅔ of the market share in China. If you want to run ads on Baidu, you would require a China Business License due to policy restrictions in China... continue reading

TAGS:

TAGS