China's consumer market is undergoing an unprecedented innovation process. We see the power of the new generation of consumers and the brand owners or enterprise marketers in the transition period, resulting in more confusion. As a Chinese marketing... continue reading
1. Create contrastUsing familiar words to describe those familiar things is not a good idea to create breakthroughs in social media. Social networkers like dramatic content which is in contrast to daily routine life. Contrast contents are breaking p... continue reading
The collaboration between technology giants has once again become a hot topic in China. On September 14, Alibaba, Tencent and ByteDance announced that they would resolve the problems between their ecosystems, such as unblocking each other’s website l... continue reading
In China’s fast-evolving digital ecosystem, top-performing brands understand that effective marketing goes beyond short-term sales — it’s about embedding the brand into the consumer’s lifestyle, values, and daily conversations. Unlike traditional adv... continue reading
In recent years, the development of emerging video forms has brought changes in the mode of information dissemination. Changes of the content industry into video content are becoming prevalent.The 5G technology enables real-time dissemination of ultr... continue reading
In the past few years, short video is definitely one of the hottest formats in the content industry especially in China. The development of short video content expanded into more diverse categories from lifestyle, education, drama, crafting, humor, e... continue reading
The home furnishing industry is entering a new incremental era centred on users. Since the market changes constantly, how to create new growth momentum for the home industry through digital marketing has become a common challenge for home furnishing... continue reading
China released the World Internet Development Report 2021 (WIDR 2021) during the World Internet Conference in Wuzhen. The report points out that in 2020, the market scale of China's digital economy has reached $6.1 trillion dollars (39.2 trillion yua... continue reading
In October, Tmall and JD released the new policies for the "Double 11" (the online shopping day on 11th November each year in China) to support brands and merchants. Other platforms have also warmed up for the "Double 11" in various ways. With the la... continue reading
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Innovation is one of the key breaking points of China's future economic development, and high-pressure law enforcement in the field of intellectual property rights will become a norm. The Chinese Internet industry has entered a new world,... continue reading
