Nowadays, we are seeing how fast new consumer brands are rising like Hey Tea, Perfect Diary, Huaxizi, etc. Most of them become popular in 2-3 years, and some become instant hits in a year. The rapid development of those brands because they have gra... continue reading
China's consumer market is undergoing an unprecedented innovation process. We see the power of the new generation of consumers and the brand owners or enterprise marketers in the transition period, resulting in more confusion. As a Chinese marketing... continue reading
In recent years, the development of emerging video forms has brought changes in the mode of information dissemination. Changes of the content industry into video content are becoming prevalent.The 5G technology enables real-time dissemination of ultr... continue reading
In the past few years, short video is definitely one of the hottest formats in the content industry especially in China. The development of short video content expanded into more diverse categories from lifestyle, education, drama, crafting, humor, e... continue reading
The home furnishing industry is entering a new incremental era centred on users. Since the market changes constantly, how to create new growth momentum for the home industry through digital marketing has become a common challenge for home furnishing... continue reading
China released the World Internet Development Report 2021 (WIDR 2021) during the World Internet Conference in Wuzhen. The report points out that in 2020, the market scale of China's digital economy has reached $6.1 trillion dollars (39.2 trillion yua... continue reading
China's consumer market is undergoing an unprecedented iterative innovation. We see the power of the new generations, the brands, businesses and the marketers in this transition period, causing more confusion. As a Chinese marketing agency, we recom... continue reading
Who are the Gen Z in ChinaThe term "Gen Z" has been a hot topic this year, and many researchers are starting to analyze the Gen Z population. Trying to understand China’s Gen Z would help us to shape the future of marketing in China.Who is Gen Z in C... continue reading
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As we know, the food industry in China is highly competitive, especially to the young consumer market. There are so many new brands and trendy food products launched on a daily basis, while the traditional brands are also evolving themselves to defen... continue reading
What is SCRM?SCRM refers to Social Customer Relationship Management, as an extension of traditional CRM, SCRM emphasizes consumer participation and bilateral interaction. Consumers no longer exist statically as consumers of simple goods (services) or... continue reading
