Gen Z refers to anyone born after 1995 or 2000, nowadays, this group of people is becoming the backbone of society. Born in the late information revolution, Gen Z is the true "native" of the Internet era and has witnessed changes in 2G, 3G, and 5G as... continue reading
Nowadays users have higher expectations of content marketing. Thus, what can content marketing do?Content drives salesContent marketing has created an opportunity for interaction between brands and users. The strong association of the brand makes con... continue reading
As the concept of omnichannel marketing has already become a common practice in 2022, the importance of the official website is being enhanced more and more by B2B companies. If the official website is one of the key engines in the omnichannel market... continue reading
01. Owned media trafficOwned media traffic refers to user clusters that enterprises can freely use without payment, can be reached at any time, and are deposited in relatively private channels such as their own apps, official accounts, personal WeCha... continue reading
1. Content planningFirst of all, confirm the topic and then plan the content. After confirming the topic direction, combine the corresponding questions and long-tail keywords in the keyword analysis table to confirm the target keywords of the article... continue reading
Public data shows that in 2021, the GMV of TikTok’s live broadcast e-commerce business has exceeded 800 billion. This means that in less than two years since the establishment of an independent e-commerce department, the GMV volume of TikTok live e-c... continue reading
The key advantage of virtual idols is that they can completely avoid disputes related to their private life. According to market research firm ResearchAndMarkets, the global virtual event market is expected to reach US$504.76 billion (about 3,270.744... continue reading
Douyin Box is an independent e-commerce app focusing on fashion trends launched by Douyin in December 2021. Seeing the success of Douyin's content, a large number of e-commercial companies were attracted when it first launched. However, this Septembe... continue reading
Baidu SEO is a vital marketing strategy for brands to attract customers, increase website traffic, and grow business in the marketplace. However, if you don’t know how to differentiate between Baidu SEM and Baidu SEO, search optimization cannot bring... continue reading
The owned media development of Chinese brands or merchants has gone through four stages: infancy, initial stage, growth stage, and explosive stage. The move from one stage to another stage means a further enhancement of the connection between offline... continue reading
