According to the latest statistics, the sex ratio of Chinese Internet users in 2020 is 51:49, of which 51% are male Internet users and 49% are female Internet users. In terms of age structure, 30-39 years old Internet users accounted for the lar... continue reading
Chinese consumers are getting used to using voice technology for online shopping. During Alibaba’s previous 11.11 Global Shopping Festival, more than 1 million orders were placed via Tmall Genie’s voice-shopping feature. Data from Canalys shows that... continue reading
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In 2021, video will become a key driving force to generate sales in the China market. Here is why.From Traditional Retailing to D2CV-commerce (Video Commerce) is considered as part of the “Direct-to-Consumer” (D2C) model. In the traditional retail mo... continue reading
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The 2020 GDP by Mainland China's provinces:The top 10 :Guangdong Province is $17157 billion, Jiangsu Province is $15911 billion, Shandong Province is $1132.8 billion, Zhejiang Province is $10009 billion, Henan Province is $851.9 billion, Sichuan Prov... continue reading
According to the latest data, in 2020, China's population is the largest among the three regions (China, Europe and USA), with 1,397,715,000; Europe's population is the second, with 741,400,000; and the United States' population is 328,200,000. continue reading
COVID-19 has significantly impacted China’s economy. we've identified the newest trends for brands trying to know where to focus their innovation to navigate this new world. A crucial success in the advertising business is our capacity to anticipate... continue reading
In recent years, with the gradual rise of the "female economy", the topic of women has become more and more intense, and in 2021, fueled by variety shows and TV dramas, this trend will enter a blowout period. Because men and women have different ways... continue reading
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Douyin may be a short video social software on creativity targeted at the young generation. Users can select songs through this software and shoot 15-second short music videos. This App has been launched by major mobile app stores.As the fan base gro... continue reading
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Short videos are growing rapidly, and they are a new form of Chinese content marketing that drives traffic for businesses. Insights found that Taobao short videos have achieved significant growth in 2020 thanks to the participation of merchants and c... continue reading
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China is an increasing consumer society which populated with massive demanding shoppers. China market occupies nearly 70% of the global luxury market. Within the Chinese luxury consumers, female shoppers are the major buyers. In this article, we woul... continue reading
