COVID-19 has significantly impacted China’s economy. we've identified the newest trends for brands trying to know where to focus their innovation to navigate this new world. A crucial success in the advertising business is our capacity to anticipate... continue reading
In recent years, with the gradual rise of the "female economy", the topic of women has become more and more intense, and in 2021, fueled by variety shows and TV dramas, this trend will enter a blowout period. Because men and women have different ways... continue reading
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Douyin may be a short video social software on creativity targeted at the young generation. Users can select songs through this software and shoot 15-second short music videos. This App has been launched by major mobile app stores.As the fan base gro... continue reading
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Short videos are growing rapidly, and they are a new form of Chinese content marketing that drives traffic for businesses. Insights found that Taobao short videos have achieved significant growth in 2020 thanks to the participation of merchants and c... continue reading
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China is an increasing consumer society which populated with massive demanding shoppers. China market occupies nearly 70% of the global luxury market. Within the Chinese luxury consumers, female shoppers are the major buyers. In this article, we woul... continue reading
The economy in 2021 is driving the power of consumption towards digitization, brand personality and product efficiency. The report relies on the precise insights of Baidu search big data, Baidu index and stargazing chart to fully present nationa... continue reading
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Jack Ma is the company’s billionaire founder founded Alibaba in 1999. Alibaba was initially created as a B2B platform with the intention of connecting Chinese manufacturers with overseas buyers. Today, Taobao’s displays are close to a billion product... continue reading
What is Bilibili?Bilibili is one of the most popular video-sharing platforms in China. Users can submit, view, and add commentary subtitles on videos. After more than ten years of development, the video platform built an ecosystem that continuously p... continue reading
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The COVID-19 epidemic has driven the continuous development of China's online education market.After months of school closure, Chinese schools have finally begun to resume classes gradually in recent days. During the stay-at-home period, the schools... continue reading
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Bilibili first launched its website in June 2009 and the “Bilibili” brand was officially created in January 2010. Bilibili started as a content community inspired by anime, comics and games (ACG) which focused on Japanese anime, manga and video games... continue reading
