Gamification refers to the use of game elements in contexts where play is generally not expected.For example, gamification includes the use of challenges, instant feedback, levels to pass, badges, scores, and more. Due to the high level of engagement... continue reading
Hema, whose English name is Freshippo, could also be a high-tech supermarket designed around your smartphone. Your smartphone is used for everything within the shop , from placing items during a digital handcart while you purchase groceries, to getti... continue reading
With a strong rebound projected for the China economy, this report highlights national marketing trends and investment focuses with the goal of helping advertisers, publishers, agencies, and more strategize for China's ever-changing marketing landsca... continue reading
As part of the Chinese search marketing strategy, Chinese SEO (Search engine optimization) is an efficient and cost-effective channel to market in China. Chinese users prefer to browse all of the search results from the first few searching pages... continue reading
Qihoo 360’s emergence as the 2nd most visited search engine in China has been nothing short of remarkable. The company first became known for its incredibly successful anti-virus software, later launching its own web browser to extend their influence... continue reading
First off, due to the stringent measures enacted by the Chinese government to control the spread of the epidemic on a domestic scale, China was indeed among the first countries to begin down the path toward economic recovery. In fact, China’s economy... continue reading
While the Chinese search engine Sogou is not the largest search engine in China, it is rapidly growing its influence in the Middle Kingdom to reach online consumers. Digital marketing strategies of Western companies that adapt to include Sogou’s uniq... continue reading
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and now the long-awaited reopening of the economy starts. It's becoming clear that the period of lockdown will have a long-lasting and profound impact on the way global... continue reading
China has long celebrated its Four Great Inventions – gunpowder, the compass, papermaking and printing. All four were developed many hundreds of years ago. But as the nation’s economic resurgence continues, both the Chinese Government and Chinese cor... continue reading
Key Opinion Consumer (KOC) is the latest form of influencer in China, who are experts in testing and reviewing products. Their content is highly reliable which is why the followers will actually refer to this important role in the decision-making pro... continue reading
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