Weibo with 600 Million Users is the Number 1 source for E-commerce Marketing Weibo now boasts 600 million users with 350 monthly active accounts, it would be a disservice to merely label Weibo as the ‘Twitter of China’ (although the name literal... continue reading
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Nowadays in China, the competition among offline education centres is saturated. This trillions dollar market has formed an unprecedented competitive situation. On the market segments, there is imminent growth in academic training, vocational trainin... continue reading
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oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform （信息流广告平台. So, what exactly is conversion bidding? Let... continue reading
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In the 600 days of growing together with small game ecology, wechat advertising has been committed to promoting the business cycle and encouraging high-quality content. According to the wechat advertising team sharing in the wechat open class on Augu... continue reading
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In 2018, there are 31,000 law firms in China Source: China Lawyers AssociationWhen people encounter legal problems, the first thing comes into their mind is “Go to Baidu”. Baidu’s search market share is over 60% = The search... continue reading
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News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio... continue reading
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Types of Baidu Ad - What is Search Ads?Just like Google ads, Baidu Search Ads is part of on Baidu Search ecosystem. Baidu is the world's first and biggest Chinese search engine. Baidu Search Ads can display your business offers at prominent positions... continue reading
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What is Baidu Advertising? First of all, Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows a business to promote their brands/products/services by paying a certain fee to Baidu. With Baidu'... continue reading
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Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines... continue reading
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Here is the summary of what type of ads and website content are not allowed to advertise online.1. Fraud and illegal advertising that involves orientation issues, political sensitivities, damage to national interests, infringement of personal privacy... continue reading
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