Chinese Market Insights

Chinese Market

A Record High for China's Travel Sector: Nearly 700 Million Entries and Exits by 2025!
A Record High for China's Travel Sector: Nearly 700 Million Entries and Exits by 2025!
by YIVA Digital Team
on 2026-02-03

A Record High for China's Travel Sector: Nearly 700 Million Entries and Exits by 2025!

Revolutionizing Travel: China’s Immigration Milestone Towards 2025 As China accelerates towards a new era, the travel landscape is undergoing significant transformation. By 2025, the nation will witness an unprecedented surge in immigration activity,... continue reading

China Economic Outlook 2026
China Economic Outlook 2026
by YIVA Digital Team
on 2026-01-23

China Economic Outlook 2026

China enters 2026 at one of the most consequential transition points in its modern economic history. With GDP reaching 140 trillion yuan, the country is no longer navigating a question of scale, but one of economic identity. The conclusion of the 1... continue reading

From Unfashionable to Unignorable
From Unfashionable to Unignorable
by YIVA Digital Team
on 2026-01-14

From Unfashionable to Unignorable

The Rise of “东北大花 / Dongbei Big Flower” as a Chinese Fashion PhenomenonOver the past two years, one of China’s most unexpected visual revivals has captured attention far beyond fashion circles. Known as “Dongbei Big Flower,” this bold floral aest... continue reading

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New Tea Drinks 2026 in China: Riding the Deep-Sea and Ocean-Wide Wave of Flavor Innovation
New Tea Drinks 2026 in China: Riding the Deep-Sea and Ocean-Wide Wave of Flavor Innovation
by YIVA Digital Team
on 2026-01-06

New Tea Drinks 2026 in China: Riding the Deep-Sea and Ocean-Wide Wave of Flavor Innovation

In 2026, the new tea beverage industry in China is charting a daring course that feels as if it is simultaneously sailing the deep sea and skimming the sunlit surface of a vast ocean. This dual metaphor—“half deep sea, half far ocean”—captures an ind... continue reading

The Guide to China's Top 10 Trade Exhibitions 2025
The Guide to China's Top 10 Trade Exhibitions 2025
by YIVA Digital Team
on 2025-11-11

The Guide to China's Top 10 Trade Exhibitions 2025

Every year, China hosts over 10,000 exhibitions annually, attracting more than 30 million business visitors from 200+ countries, making it a vital hub for global commerce. China's vibrant trade fair landscape offers an unparalleled gateway for Europe... continue reading

Hainan Free Trade Port to Launch Closed-Loop Customs in December 2025
Hainan Free Trade Port to Launch Closed-Loop Customs in December 2025
by YIVA Digital Team
on 2025-07-23

Hainan Free Trade Port to Launch Closed-Loop Customs in December 2025

In July 2025, China’s top policymakers have officially confirmed that Hainan Free Trade Port (HFTP) will implement its long-anticipated "customs closure" (“封关运作”) on December 18, 2025. While the term “封关” (literally “port closure”) may suggest... continue reading

Unlocking the Chinese Market: Strategic Insights for Global Brands 2025
Unlocking the Chinese Market: Strategic Insights for Global Brands 2025
by YIVA Digital Team
on 2025-06-25

Unlocking the Chinese Market: Strategic Insights for Global Brands 2025

China’s digital landscape continues to evolve at a breathtaking pace, presenting both remarkable opportunities and unique challenges for global brands. As of mid‑2025, savvy marketers targeting Chinese consumers must grasp a rich tapestry of cultural... continue reading

TikTok Marketing Guide for Travel and Hospitality Brands in 2025
TikTok Marketing Guide for Travel and Hospitality Brands in 2025
by YIVA Digital Team
on 2025-05-22

TikTok Marketing Guide for Travel and Hospitality Brands in 2025

Why TikTok Marketing is Essential for Travel Brands In 2025, TikTok isn’t just a source of inspiration—it’s the starting point of the modern traveler's itinerary. According to TikTok’s 2024 Marketing Science report, 66% of users say TikTok is the mos... continue reading

China Car Market Report 2023H1
China Car Market Report 2023H1
by YIVA Digital Team
on 2023-10-03

China Car Market Report 2023H1

In recent years, China's automotive industry has experienced fast transformation. Technological alliances and partnerships becoming an increasingly focus in each brand's strategy. As the competition and entry barriers in the rise in the EV car catego... continue reading

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China’s Outbound Travel Outlook 2023
China’s Outbound Travel Outlook 2023
by ziyan
on 2023-05-16

China’s Outbound Travel Outlook 2023

Since China made significant adjustments to the travel restriction in January 2023, including loosening restrictions on cross-regional and cross-border movement. This marks the end of almost three years of restricted immigration activities, and Chine... continue reading

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