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How to Build Contents in the B2B Buying Process?
How to Build Contents in the B2B Buying Process?
by Luqi
on 2022-06-21

How to Build Contents in the B2B Buying Process?

B2B marketing is no longer "how to sell", but to think from the perspective of "how will customers buy" and provide the customers with the answers they want through content. FocusVision's research found that 70% of B2B customers prefer to find conten... continue reading

The Era of Web 3.0
The Era of Web 3.0
by Luqi
on 2022-05-22

The Era of Web 3.0

Web3 innovations include blockchain, cryptocurrencies, decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized autonomous organizations (DAOs) which are some of the trending topics now.The limitation of Web1 and Web2The essence of... continue reading

The Brand Marketing that all businesses should know in 2022
The Brand Marketing that all businesses should know in 2022
by Luqi
on 2022-04-12

The Brand Marketing that all businesses should know in 2022

The amount of traffic exposure does not represent the real influence and reputation of a brand. Instead, brand marketing requires strategic thinking. Thus, corporate brand marketing requires long-term efforts to establish and grow the relationship be... continue reading

What to do with Baidu search algorithm updates?
What to do with Baidu search algorithm updates?
by Luqi
on 2022-03-26

What to do with Baidu search algorithm updates?

In the process of on-site SEO optimization, when the Baidu search engine algorithm is updated, the website ranking will usually be affected. So, how shall we adjust our SEO optimization strategies against Baidu's search algorithm updates?1. Follow Ba... continue reading

How to maximize the value of Owned Media?
How to maximize the value of Owned Media?
by Luqi
on 2022-03-04

How to maximize the value of Owned Media?

Owned Media traffic is the digital asset of the corporate brand, which is important to maximize the economic value of the brand. It is crucial for businesses to focus on closing sales, retaining existing customers, and turning them into loyal custome... continue reading

Annual Insight Report on China's Online Advertising in 2021
Annual Insight Report on China's Online Advertising in 2021
by Luqi
on 2021-12-14

Annual Insight Report on China's Online Advertising in 2021

According to the survey of iResearch in China, more than 50% of advertisers believe that the COVID-19 pandemic in 2020 will have a great impact on marketing. However, they think the impact of the COVID-19 pandemic on social life is gradually weakenin... continue reading

How Do Brands Do Well in Content Marketing?
How Do Brands Do Well in Content Marketing?
by Luqi
on 2021-12-03

How Do Brands Do Well in Content Marketing?

Top brands in China generally have a set of well-established content marketing strategies. With well formulated and engaging content, the customers can follow, discuss and share the content on major social platforms to amplify the brand value. In the... continue reading

Getting Started with Marketing Advice for China
Getting Started with Marketing Advice for China
by Luqi
on 2021-09-13

Getting Started with Marketing Advice for China

Using proper digital marketing strategies in China can ensure that brands reach not only consumers through B2C but also valuable partners through B2B tools.From search engines to social media platforms combined with the funnel approach, YIVA Digital... continue reading

Tap into Strategic Baidu Advertising in China
Tap into Strategic Baidu Advertising in China
by Luqi
on 2021-08-16

Tap into Strategic Baidu Advertising in China

The Chinese market has one of the best opportunities available for businesses to expand the success of their brand around the globe, while Baidu advertising options present brands in China with rich digital marketing rewards.... continue reading

SEO Requirements : Baidu Optimization Tactics For B2B Marketers
SEO Requirements : Baidu Optimization Tactics For B2B Marketers
by Luqi
on 2021-05-08

SEO Requirements : Baidu Optimization Tactics For B2B Marketers

What makes Baidu optimization so unique is that it comes with different rules due to heavy censorship by the Chinese government. Optimizing for Baidu entails creating high quality and quantity content, fulfilling Baidu-specific technical SEO requirem... continue reading

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