According to foreign media The
Information, Google’s revenue in China (including mainland China, Hong Kong,
Macau and Taiwan) increased by more than 60% last year, reaching more than $3
billion. This is a strong growth that has never been reported before.
According to the report, Bytedance is
one of Google’s largest Chinese clients last year. The company spent more
than $300 million on Google’s overseas advertising last year, promoting the
short video app globally through TikTok (Douyin Overseas Edition) in Google
search results in the US, India and elsewhere.
Alibaba is also a big advertiser of
Google, which invested large funds in Google for Alipay and the cloud computing
In addition to large companies in the
technology sector, Google is still trying to attract smaller Chinese clients.
The Information quoted the words of people who familiar with the matter that in
the past year, Google’s advertising team working with small clients in China
has increased to about 200 people.
At present, Google has more than 20
advertising centers in China, where advertisers can see their ads on Google
search, Google Mail and other Google platforms. Google also expects that these
small companies will have more advertising needs.
Whether it is a technology giant or a
small company, facing the slowdown of domestic user growth, they all have
chosen to find new sources of income internationally. When promoting products
and services overseas, global advertising platforms such as Google, Facebook,
and Amazon,etc. have become their best choices.
Brian Weiser, a senior analyst used to at
the Pivotal Research Group, said that Facebook’s total advertising revenue in
China in 2018 was between $5 billion and $7 billion, and the company’s
advertising revenue in the United States and Canada last year was $26.49
Large amount of advertising spending
seems to have paid off. Sensor Tower announced China’s short video/live
application overseas download list in January, Tik Tok ranked first, its
overseas total downloads in App Store and Google Play is nearly 75 million,
equivalent to the sum of the second to eighth application monthly downloads.