In the digital age, the business growth strategies lie with online traffic, customer relationship and value creation.
Cognitive marketing is considered one of the best ways to connect with customers on a personal level especially in the digital era now. Cognitive marketing means understanding human minds and human behaviours. By understanding how human behaviours work, brands can create connections with potential customers. Customer connection can inspire brand loyalty, advocacy and meaningful conversations.
Cognitive marketing uses what people are already thinking about in a positive way to give a brand positioning that reflects the customer’s position. Thus, customers will find the similarity between themselves and the brand, which helps to form a strong connection.